SUMMARY OF THE ROLE

To lead the cross functional ‘Brand Team’ and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities. Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.Work with other functions to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.

ROLE & RESPONSIBILITIES

1. Portfolio Strategy Planning

Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.Review and manage Marketing mix for each product in portfolio to optimize promotional effort.Develop a clinical support program (Phase IV, CEP) to support campaign objectives.Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.Develop product launch plans (with BMs) and submit to Marketing Director.Work with BMs and sales management to provide quality product sales forecastingDevelop training strategy (with BMs) to align with LCM.Build and maintain global AZ network and relationships through attendance of regional/global workshops.

2. Build on patient’s insight/customer insights to lead new product launch

Generate insights and implications from market and to meet patients/customers’ needs and outcomesDevelop a deep understanding of Therapeutic Area and translate into business planPrepare product messages and solution that address the needs.Ensure effective cross functional collaboration and alignment to brand objectives.

3. Implementation: Budgeting & Promotional campaign execution

Review, amend, consolidate and submit brand budgets to Marketing Director for Product Portfolio.Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure.Work with BMs to develop individual marketing plans for each product in portfolio.Review BM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio.Ensure high quality promotional material produced by BMs.Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director.Ensure high quality delivery of product training programs.Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend.Work with BMs to maximize advantages and benefits when working with outside agencies.Develop and maintain relationship with KOLs.Win in right way.

4. Exceptional key stakeholder influence and management

Develop trust and long-term collaboration with KOLBuild effective and seamless collocation with global team, and gain global strong support and endorsement along launch readiness and launch executionStrong influence with sales team and medical team to ensure launch execution excellence.Strong influence with cross-functional team (legal. Compliance digital, patients’ solution etc.) to drive brand plan execution

REQUIREMENTS

1. Job Requirements

Bachelor’s degree or above, preferably in Medical or related majors, MBA is preferredAt least 5 years’ experience in pharmaceutical marketing, must have launch new product experience, with a strong background in product/brand marketing and demonstrated leadership and team management responsibilitiesProficient in both written and spoken EnglishSkilled in using MS Office software

2. Functional Competency

1) Product and Environment Knowledge

Knowledge of own product, relative disease and R & D initiatives within own TAKnowledge of competitor products and marketing approachUnderstand how national healthcare & regulatory environment impacts TAUnderstand access environment including NRDL/PRDL, tender policy, hospital listing etc.Knowledge of various channels including core, emerging, county, CHC, and retail

2) Campaign Execution

Well designed & well-prepared campaign plan in detailsExecute campaign precisely according to the planSummarize the key findings & give feedback to the team after the campaign execution to further improve the campaign impact

3) Communication & Presentation Skills

Effectively communicate campaign plan to sales forceEffective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)Cross-functional communication (finance/ purchasing/etc.)

4) Campaign Development

Understand the behaviors (and behavior barriers) of customersUnderstand motivations behind behaviors (and behaviors barriers)Develop campaigns against specific customer segments with specific behavior objectivesDevelop campaign messages that is well supported by medical data and tested with sales force and customers to be effectiveDesign optimal package of promotion mixes to deliver the desired product position to customers

5) Influencing Key Stakeholders

Interactive and influence with KOLInteractive and influence with sales forceInteractive and influence with medical affair/regulatory/clinical researchInteractive and influence with Asia Pac Regional/ISMO/GMBD MKTG teamInteractive and influence with cross functions: commercial/manufacture/HR/etc.

6) Strategic thinking

Logical and implementable BP/BEPSound LRP with global alignment

7) Innovation

Innovative campaign design and/or executionAddress the key MKT issues with creative approach

Date Posted

04-11月-2025

Closing Date

30-1月-2026

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.