Senior Manager: B2B Channel Sales Enablement Lead **Cupertino, California, United States** **Sales and Business Development** **Summary** Posted: **Aug 08, 2025** Weekly Hours: **40** Role Number: **200615143-0836** The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Apple's WW Channel Sales Programs (CSP) organization focuses on developing and deploying worldwide sales programs and standard processes to deliver an extraordinary customer experience in the channel and drive Apple Channel sales. Our WW CSP team closely collaborates with many cross-functional groups at worldwide and regional levels. We're looking for a leader to create exciting programs that motivate and train them channel employees to be passionate Apple experts. You'll lead a team to design and deliver programs that improve sellers’ skills, boost their enthusiasm, and help them share the Apple story with customers. You'll work with teams across Apple and with our partners to make sure these programs drive a positive return on investment and are successfully implemented worldwide. You will also be the lead WW CSP point of contact for B2B topics that require cross functional coordination. **Description** You will work cross-functionally to create sales enablement programs that increase consideration and engagement of salespeople and ultimately drive sales, in the B2B space. Program components include sell-in collateral, technical solutions, vendor management, process flows and communications. You will create playbooks to document program design, dynamics and execution strategy, so they can be replicated across all regions. You will define business processes to build the engagement program functionality into current systems. You will collaborate with B2B geo sales leadership and field teams to drive program adoption. You’ll work directly with existing and new vendors to tap into their expertise in engagement and peer to peer solutions and bring best-in-class solutions to market. You will be responsible for analyzing, compiling, and communicating monthly reports of B2B program execution, results, and gaps to partners and executives. You will lead the forecasting, P&L, budgeting, and financial analysis processes for B2B programs. **Minimum Qualifications** + 10+ years of experience designing, building and leading enterprise focussed programs + People Leadership experience + Lead the Way: Be an inspiring leader in B2B staffing, training, and engagement, and stay up-to-date on the latest B2B trends. + Design Programs: Create innovative programs that can be used to cover all our partner needs, from large Corporate reseller employees down to SMB sales taking place in a store. + BA or BS required, (or equivalent work experience). **Preferred Qualifications** + Demonstrated ability to influence and collaborate effectively with leaders across organizational boundaries, including internal stakeholders (e.g., Apple) and external partners. + Experience serving as a primary point of contact for internal teams (e.g., Enterprise colleagues), facilitating communication and collaboration with specialized teams. Experience working collaboratively across multiple teams to develop and implement innovative B2B programs. + Understand Sales: Know how sales strategies and processes work, especially in enterprise environment. + Improve Systems: Proven ability to identify opportunities for improvement in existing systems and tools used for managing staffing and engagement. + Run Programs: Experience in planning and executing events and activities that drive enthusiasm and improve customer experience. + Manage Vendors: Experience managing vendor relationships to identify and implement optimal solutions for program needs. + Analyze Results: Strong analytical skills and experience in tracking program impact, analyzing data, and generating data-driven recommendations for program improvements. + Document and Share: Create guides for how to run programs, so they can be used in all regions. **Pay & Benefits** At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,500 and $274,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html) Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation. Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.