Work Flexibility: Hybrid

This role is a hybrid position with the expectation of being on-site at our Portage office 3-4x/week*

The Sr. Manager, Upstream Marketing will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products.  Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions.  Responsible for product life cycle management and maintaining the strength of the portfolio.  Typically works closely with R&D and other cross-functional team members to define and deliver new products.  

What you will do:

Advise on the organisation's major competitorsAnticipate and understand the different types of competition that will be faced in the futureMonitor market activity, penetration and competitive wins or lossesIdentify new customer groups and tailor marketing strategies to meet both current and prospective customer needsBuild relationships with key opinion leaders and establish relationships with new thought leadersAnalyse unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.Identify market trends and proactively adjust strategy based on the healthcare environmentRaise coworkers' awareness of industry standards, practices and guidelinesManage others to lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the wayCollaborate cross-departmentally to participate in the NPDP processLead the execution strategy for the defined portfolioCommunicate long-term portfolio strategy to key stakeholders to gain organisational alignmentPartner with R&D to anticipate future needs and the strategic assets needed to competePartner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy

Minimum Qualifications (Required):

Bachelor’s degree required10+ years of work experience requiredMedical device or marketing experience

Preferred Qualifications (Strongly desired):

MBA preferred2+ years of people management experience preferred

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.