The Senior Manager, Software Engineer Data Platform & Segmentation is a senior individual contributor accountable for the technical vision, design, and evolution of data platforms and segmentation capabilities that power Customer and Commercial product teams operating under a modern Product Operating Model. This role functions as a hands-on technical leader and multiplier, shaping how customer, commercial, and behavioral data is modeled, segmented, and activated across products enabling better decisions, personalization, and measurable business outcomes. The role emphasizes deep technical expertise, product partnership, and architectural leadership, rather than people management. **Core Accountabilities** **Product Model & Discovery Partnership** + Partner closely with Product Managers, Designers, and Tech Leads to co-own outcomes, not just data assets. + Participate actively in product discovery to ensure segmentation strategies are technically feasible, scalable, and analytically sound. + Translate business and customer questions into durable data models and segmentation frameworks. **Data Platform & Segmentation Architecture** + Define and evolve the **segmentation architecture** across customer and commercial data domains. + Design scalable data models that support real-time, near real time, and batch segmentation use cases. + Ensure segmentation logic is reusable, explainable, and consistent across channels and products. + Make explicit trade-offs across latency, accuracy, cost, privacy, and maintainability. **Engineering Execution & Data Quality** + Build and maintain high-quality, production-grade data pipelines and services. + Ensure strong standards for data quality, lineage, observability, and reliability. + Reduce fragmentation and duplication in segmentation logic across teams. + Leverage metrics to continuously improve data freshness, accuracy, and usability. **Individual Contributor Technical Leadership** + Act as a go-to expert for data platform and segmentation design. + Lead complex technical initiatives end-to-end through hands-on contribution. + Influence technical direction through design reviews, reference implementations, and documented standards. + Mentor senior engineers and Tech Leads through coaching and technical guidance (without direct management responsibility). **Microsoft Azure Data Platform & Fabric Expertise** + Demonstrate **deep, hands-on expertise** with Microsoft Azure data services and their application in large-scale, product-centric environments. + Design and evolve segmentation and data platform architectures leveraging **Azure Data Fabric concepts** , ensuring interoperability, governance, and reuse across domains. + Apply strong architectural judgment across core Azure data products, including data ingestion, storage, processing, analytics, and activation layers. + Optimize designs across **cost, performance, latency, and scalability** , using Azure-native capabilities and patterns. + Ensure secure-by-design implementations aligned with Azure identity, access, encryption, and compliance controls. + Partner with enterprise architecture, cloud, and security teams to ensure Azure data platform decisions align with broader enterprise strategy while preserving team autonomy. + Stay current on Azure data platform evolution and proactively assess new capabilities for business value, not novelty. **Business Partnership & Communication** + Serve as a trusted technical partner to Customer and Commercial stakeholders. + Communicate segmentation concepts, assumptions, and limitations in clear business language. + Proactively surface data constraints, privacy considerations, and trade-offs to enable informed decisions. + Support external partner and vendor conversations as a technical authority when needed. **Governance, Privacy & Compliance** + Ensure segmentation approaches comply with data privacy, consent, and regulatory requirements. + Collaborate with Security, Privacy, and Legal teams to embed governance into platform design-not bolt it on later. + Advocate for responsible and ethical use of customer and commercial data. **Success Measures** + Segmentation capabilities measurably improve customer engagement and commercial outcomes. + Reduced duplication and inconsistency in segmentation logic across products. + Improved data quality, freshness, and trustworthiness. + Faster time-to-insight and activation for product teams. + Platforms and models that scale with growth while controlling cost and risk. **Leadership Profile** + Outcome-driven, not data for data's sake + Deep technical expertise with strong product intuition + Influences through credibility and clarity, not authority + Comfortable operating in ambiguity and evolving problem spaces + Holds a high bar for data quality, ethics, and reliability **Required Experience & Capabilities** + Bachelor's degree in Computer Science, Engineering, Data Science, or equivalent experience. + 8+ years of hands-on experience in data platform, analytics engineering, or backend engineering roles. + Deep expertise in data modeling, segmentation strategies, and large-scale data systems. + Strong experience with cloud-native data platforms and modern data tooling. + Proven ability to partner closely with product and business stakeholders. + Demonstrated impact as a senior individual contributor on complex, cross-team initiatives. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Pay Range:$152,000 - $178,300Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Long-term Incentive Reference Value Percentage:Long-term Incentive reference value is a market-based competitive value for your role We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.