This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, your work will sit at the intersection of customer insights, brand strategy and merchant collaboration. You will drive brand clarity and customer relevance across Kohl’s product portfolio and marketing efforts, and collaborate closely with cross-functional teams and committees to establish clear, consistent brands. 

What You’ll Do

Champion the development and execution of brand strategies that align with customer needs, market trends and business objectives

Drive customer relevance by embedding insights into brand positioning, storytelling and experience design

Lead strategic forums, including Private Brand Summits, bringing together senior leaders from merchandising, design and marketing to align on brand direction and execution

Own and evolve the private brand evaluation framework to assess brand health, performance and strategic fit

Conduct brand portfolio audits and guide cross-category decision-making to optimize brand positioning

Build a comprehensive private brand playbook and roadmap that informs go-to-market strategies for both marketing and merchandising teams

Write, refine and maintain brand profiles to ensure alignment on voice, identity and aesthetic

Identify opportunities to elevate brand storytelling across channels and campaigns

Partner with senior cross-functional leaders to make thoughtful recommendations

Monitor brand performance and synthesize insights to inform continuous improvement

Additional tasks may be assigned

What Skills You Have

Required

5+ years of relevant experience in marketing strategy, preferably brand management

Bachelor’s degree in Business, Marketing or equivalent