Buffalo, Minnesota, USA
6 days ago
Senior Manager, Marketing Research & Insights
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Ready to shape the future of marketing research at Spectrum? Join a team dedicated to supporting business objectives by leading innovative research initiatives, managing vendor relationships and transforming data into strategic recommendations. This role offers the opportunity to drive high-impact research projects and influence decision-making at every level. Your expertise will contribute directly to Spectrum’s growth and success.


How You’ll Make an Impact

Lead the design and execution of research projects by defining objectives, drafting briefs, developing questionnaires and overseeing survey programming and fieldwork to ensure data qualityAnalyze and synthesize quantitative and qualitative data, transforming complex insights into actionable business recommendations and compelling presentationsCollaborate closely with external research vendors to manage schedules, budgets and compliance with statements of workPartner with teams across Marketing, Product and Operations to align research efforts with organizational prioritiesIdentify critical research needs across functions and proactively champion solutions that address key business challengesDrive continuous improvement by exploring advanced research techniques and leveraging automation tools to enhance efficiency

Working Conditions

Office environment with light to moderate travel required, approximately 10-20 percent

What You’ll Bring to Spectrum

Required Qualifications

Education

Bachelor's degree in Research, Marketing, Business, Management or related field

Experience

5+ years of project management experience7+ years of Marketing Research experience

Skills

Experience working with qualitative and quantitative research methodologiesAbility to analyze and interpret data to make recommendations based on analysis and expertiseAbility to identify research necessary to address a multitude of business needsExperience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at onceAdvanced proficiency with Excel and PowerPoint; proficient in other desktop applicationsAbility to manage multiple projects at one time and handle shifting priorities

Preferred Qualifications

Skills

Experience in telecom, SaaS, or technology industriesFamiliarity with advanced research techniques (price elasticity, MaxDiff, TAM/SAM m
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