About the Role

 

The Senior Manager, Marketing Strategy & Planning is a strategic partner and operational leader within the Global Brand-to-Demand Marketing organization. Reporting to the VP, Global Brand to Demand Marketing, this role is responsible for translating marketing strategy into action through disciplined planning, prioritization, and operational rigor.

Sitting at the intersection of brand, content, digital, analytics, and finance, this role orchestrates planning cycles, operating cadences, and cross-functional alignment to ensure marketing priorities are clear, sequenced, and delivering measurable impact.

 

What You’ll Do

 

Strategic Planning & Roadmapping

Lead annual and quarterly marketing planning processes to align priorities, resources, and investments with business objectives. Build and maintain an integrated marketing roadmap, tracking dependencies, milestones, and progress across key initiatives. Partner with brand, content, and digital marketing leaders to translate strategy into executable plans. Support prioritization decisions by balancing impact, capacity, and sequencing.

Operating Cadence & Execution Management

Own the operating rhythm for the Global Brand to Demand Marketing team, including staff meetings, business reviews, and leadership updates. Coordinate cross-functional execution to keep initiatives on track and surface risks early. Establish clear workflows, follow-ups, and accountability against priorities. Drive consistency and operational excellence across the organization.

Insights, Measurement & Financial Partnership

Partner with analytics teams to strengthen measurement and demonstrate ROI across marketing programs. Support budget planning, track spend against forecasts, and identify optimization opportunities. Connect marketing activity to outcomes across awareness, acquisition, and pipeline contribution. Deliver clear, data-informed insights to support leadership decisions.

Executive Communication & Enablement

Create and deliver polished, executive-ready presentations for planning cycles, leadership updates, and strategic initiatives. Synthesize complex inputs into clear narratives that enable alignment and action. Act as a trusted thought partner to senior marketing leaders. Elevate communication quality and clarity across the team.

Process Improvement & Innovation

Identify and drive process improvements that increase efficiency, scalability, and consistency. Research industry trends and recommend opportunities to evolve digital and omnichannel marketing practices. Help modernize planning and execution approaches across Brand-to-Demand Marketing. Support continuous improvement and operational maturity.

#LI-CS5

#LI-HYBRID

What You’ll Need

6–8 years of experience in marketing strategy, planning, or marketing operations (B2B preferred). Strong understanding of end-to-end marketing, from brand and awareness through digital acquisition and pipeline conversion. Proven ability to manage complex initiatives in a matrixed, cross-functional environment. Experience with budget planning, executive reporting, and performance measurement. Familiarity with digital marketing channels, analytics, and measurement frameworks. Exceptional communication skills, attention to detail, and comfort working with senior leaders. Highly organized, analytically rigorous, and tech-savvy, with experience using modern marketing tools and workflows.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $85,200.00 - USD $173,100.00 / Year*

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.