**Senior Manager, Marketing - FLM, Bengal NER JHK** **Location - Kolkata** Region Front-Line Marketing Lead will: + **Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans** (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership. + **Provide leadership in the execution of region-specific activations,** with an emphasis on driving end-to-end closures, whilst leveraging the network. + Actively participate and **provide a regional perspective** when developing integrated execution strategies for both the long and short term. + Provide input on OU- and **Market-level portfolio plans, brand plans** (activities, calendars, execution of allocated DME) and **local innovation opportunities** + Provide market input for the **development of OU- and market-level Innovation projects** and **IMX campaigns** (as applicable) + **Oversee localisation** and **real-time amplification of IMX campaigns** within the region, providing input to OU IMX team + **Execute local media buying** that cannot be bought at OU-level (through Mkt procurement) + **Manage brand activation** at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination **with bottlers** + Support the System in **customer and shopper marketing agendas** , maintaining **strong relationships with key customers.** + Support Franchise and local bottling teams with regular cascades on **Volume and Share performance deep dives specific** to the region, along with recommendations on driving integrated action plans. + Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team. **Scope** : 3 bottling partners **KEY SUCCESS PARAMETERS** **Experience** + Significant **market and leadership experience** (8-11 years work ex) + Direct experience with **marketing activation** + **Business and commercial acumen** , including financial expertise + Experience **working with TCCC external partners** (bottlers and customers) + Experience working in **cross-functional and cross-geographical teams is preferred** **Work Focus** + Ability to provide nuanced **region-level input on marketing strategy and plans** (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary + Ability to **develop relationships with key bottlers** and ensure alignment and buy-in on mkt agenda + Ability to coordinate **full details (calendars, resources, metrics) of local activation** with Bottlers + Ability to identify needs for **campaign** **localization or customization** as necessary + Ability to guide **media buying (in partnership with Mkt procurement)** , as necessary **Communication Focus** + Role will require frequent communication with OU Frontline Marketing Leadership team, OU Category teams, OU IMX team, and OU C&CL team, OU Franchise leadership teams + Role will also interact frequently with Bottlers and external parties (activation agencies, media) **Skills:** Business Development; E2E Connection Planning; Creative Strategies; Team Management; Communication; Business; Business Partnerships; Marketing Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.