**What You'll Do for Us** As the **Creative Strategy Lead for HST(Hydration, Sports and Tea)** in INSWA, you'll play a critical role in shaping how one of the world's most iconic brands comes to life in our markets. In close partnership with the Global HST Creative team, you will: + **Architect and Align Creative Strategy:** Develop and align stakeholders on the creative strategy for HST in INSWA, including both the base business and innovation launches. + **Drive Strategic Leadership in IMX:** Collaborate with the IMX Lead and end-to-end (E2E) teams to embed strategic thinking throughout the Integrated Marketing Experience (IMX) process. Ensure consistency in strategy across internal teams and agency partners, while evolving it as needed to stay relevant and effective. + **Incorporate Research and Measurement:** Proactively integrate consumer insights, cultural trends, and data into campaign development. Help define measurement frameworks to evaluate and optimize creative outputs. + **Champion Global-Local Translation:** Translate global/regional brand direction into local strategies that resonate with consumers, future-proof the brand, and inspire differentiated marketing ideas in INSWA. + **Foster Collaboration and Creative Rigor:** Build a collaborative, high-performance culture across brand and agency teams that encourages bold, breakthrough thinking. **Work Focus** + **Strategic Creativity:** Combine consumer insight, cultural understanding, and business objectives to create powerful creative strategies that drive brand love and business growth. + **Inspiring Communication:** Create the strategic foundation that sparks, evaluates, and optimizes integrated creative ideas as part of HST's annual marketing agenda. + **Cross-Functional Influence:** Influence across functions and agency partners to open new and innovative growth spaces for the brand. **Education Requirements:** Bachelor's degree required, preferred a masters degree in communication/ marketing **Related Work Experience:** + 8-10 years of experience in brand strategy, marketing strategy, or brand planning. + Proven experience working with (or within) top-tier creative agencies. + Track record of shaping and inspiring award-winning or high-impact creative campaigns **Key Knowledge & Skills** **Must-Have Mastery In:** + Exceptional written and verbal communication + Translating complexity into simple, compelling narratives + Building alignment across diverse stakeholders + Turning insights, research, and cultural cues into actionable marketing strategy + Leading and shaping consumer research and its application in marketing **Broad Expertise In:** + Brand equity and positioning + Core marketing principles and frameworks + Influencing and motivating diverse teams + High-impact storytelling and presentations + Strong planning, organizational, and problem-solving skills **Skills:** Agency Management; Content Creation; Brand Marketing; Marketing Strategies; Cross-Functional Teamwork; Creative Strategies Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.