This individual reports directly to the Healthcare Administrator and works in cooperation with the National Director of Healthcare Sales and other allied Covenant Living leadership.
Approximately 80% focus will be on sales (referral management and business development) supervision of department employees with 20% focus on management or support to the admissions processes and procedures and technical functions.
PROFESSIONAL REFERRAL SALES & COMMUNITY OUTREACH
Directs and maintains key external relationships with referral sources including but not limited to: professional, clinical, governmental and community agencies to maintain and exceed sales goals.Leads outreach visits to targeted referral sources and referral influencers in the medial, professional and general community with the assistance provide by other members of the healthcare team.Leads large and small group presentations, assesses customer needs, outcomes, builds professional relationship and conducts one-to-one sales presentations of Covenant Living products and services.Manages sales and admission team follow-up to inquiries. This follow-up may include phone contacts, letters, and personal visits with interested parties, digital referrals via E.H.R. (AllScripts, NaviHealth, etc.) like vehicles.Directs and plans tours in Health Care with prospective patients, responds to questions, and explains policies.PLANNING
Reviews key competitors’ service offerings and market position annually. Ensures a timely response to trends that may impact the Covenant Living market space.Develops and executes a census development plan incorporating key healthcare sales tactics in partnership with healthcare administrator, sales team, National Director of Healthcare Sales.Reviews and approves employees requests for outages/sick-leave, on-boarding into role, annual or on-going competency skills, conducts and holds accountable employee training and in services as applicable.Oversees campus controlled marketing budget, and applicable budgets, financial stewardship of organization resources.DOCUMENTATION
Accesses, maintains and analyzes team performance daily utilization of CL–approved customer relationship management (CRM) software for sale activities and admission outcomes, prospective leads, and referral source management. Submits monthly sales and admission team performance reports to healthcare administrator and National Director of Healthcare Sales.Manages all applicable campus healthcare products are receiving and admitting the right payer mix of customers to exceed census revenue and occupancy targets in collaboration with the healthcare admissions coordinator.Directs admission coordinator and may participate in the admission procedure for all new patients/residents with the appropriate departments.Reviews all applicable admission documentation is completed and received in compliance with state/federal, organization guidelines including all necessary screening, payor verifications, approvals, and notifications. Trains and support admission coordinator on utilization of all applicable and required admissions tools, process and policies.Maintains communication with the Business Office, Social Services, Medical RecordsDepartment and any other necessary staff member regarding the residents’ primary payment source, and assures the residents’ records are up-to-date with this information.COMMUNICATION
Obtains information from the referral source related to resident care needs, acuity, etc. to make quick and informed decisions if admission is granted. Supervises the coordination of the admission process.Communicate throughout the hospital/health system. Perform bedside visits and/or assessments of potential residents to assure appropriateness for skilled care. Evaluate in collaboration with admission coordinator clinical and administrative personnel that campus can meet the health care needs of potential residents if necessary.Answers questions of prospective and current residents or family members and direct themto appropriate resource.Offers alternative suggestions to inquiries if a different type of living arrangement other than what the campus is able to offer is needed.Maintains confidentiality regarding all resident and applicant information. Is part of the community transition meeting.Maintains a good relationship with discharge planners and other health-related professionals in the community for referrals. Performs other duties as assigned.PEOPLE LEADERSHIP AND MANAGEMENT
Manages Admissions Coordinator, and associated admissions process.Develops, motivates, and engages staff.Cultivates an exceptional work environment and experience for staff.EDUCATION AND WORK EXPERIENCE:
Required Degree: Bachelor’s degree
Certificate(s):
RN / LVN licensure may be a consideration for role but not required.Experience:
8+ years health care related experiences in related field is preferred.Previous experience with older adults in a long-term care setting is preferred.Medicare, Public Aid/Medicaid, Managed Care and Insurance knowledge / experience required.KNOWLEDGE, SKILLS AND ABILITY:
Demonstrated leadership and management of teams in sales, marketing or business development.Excellent interpersonal skills, project a friendly personality, and understand customer service and sales and marketing concepts.Demonstrates the ability to handle the public graciously, is understanding of the needs of older adults, guards with confidentiality resident personal information, and exercises good judgment.Able to work independently, have good organizational skills with particular attention to detail and accuracy, the ability to follow through on and direct team’s tasks, and demonstrates initiative.Demonstrate an ability to work under time-sensitive conditions that require flexibility and to adapt to changing needs.Ability to effectively multi-task.Ability to demonstrate excellent verbal and written skills, in English, with tact, poise, and confidence in the personal contact customers.Individual must be able to work independently, have good organizational skills with particular attention to detail and accuracy, the ability to follow through on assigned tasks, and demonstrates initiative.Advanced computer skills are required. Use of Microsoft office suite products, CRM software, electronic medical record systems critical for success in this role.Must be able to read and write English with the ability to articulate clearly and audibly.PHYSICAL REQUIREMENTS:
This position may require availability to work weekends and may require working beyond standard business hours. Approximately one-half of the working day is spent standing and/or sitting in an office setting. Mobility is needed to move between campus buildings, as well as the ability to move about surrounding communities to make contact with potential referral sources, interested parties, and prospective residents when required. The individual must have good visual acuity and good the physical ability to operate office equipment. Occasional bending, stooping, pushing, or lifting of weights up to 25 pounds. May occasionally be exposed to unpleasant conditions. May occasionally be at-risk of exposure to accident, infection, and/or blood-borne pathogens.Ability to operate office equipment including: car, laptop, telephone, copier, tablet, fax machine, and calculator.Valid driver’s license in good standing with trusted means of transportation for travel in surrounding communities.Compensation Pay Range:
$75,600.00 - $95,300.00 per yearReasonable Pay Estimate
A reasonable estimate of the pay range for this position is $75,600.00 - $95,300.00 per year. There are numerous factors taken into consideration in determining the actual offered rate of pay, including but not limited to: job-related qualifications, experience, skills, education, geographic location, and consideration of internal and external equity.For full time employees, we offer a generous benefits package that includes:
Medical, dental and vision insuranceEmployer paid group term life and disabilityPaid Time Off (PTO) & six paid holidays403(b) with a 3% employer matchFitness center use at most facilities.Various voluntary benefits:Life, AD&DTuition assistance and scholarshipsEmployee assistance programLegal services, home/auto insurance, discount purchasing programPet InsuranceFor more information about Covenant Living and CovenantCare at Home, please visit www.covliving.org or www.covenantcareathome.org.
Covenant Living and CovenantCare at Home are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, or any other characteristics protected by local laws, regulations, or ordinances.