**What You will Do:** + Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership. + Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs. + Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities + Actively work on regional market development to ensure the right implementation of projects. + Work with local marketing activations team to manage brand activation & Integration at the local level, including Point of Sales activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers + Lead transcreation, localization and real-time amplification of campaigns within the region, working directly with agencies partners across ATL & BTL. + Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers. **Role Requirement:** + Bachelor's degree in marketing or related fields + Significant marketing and leadership experience (8-10 years) + Experience working with external partners (i.e. distributors, bottlers and customers) is preferred + Experience working in cross-functional incl. key account teams and cross-geographical teams. + Direct experience with marketing activation + Business, commercial, and financial acumen Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.