EGYPT OFFICE, AQ, EG
4 days ago
Senior Manager, Frontline Marketing

Location(s):

Egypt

City/Cities:

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 10, 2025

Shift:

Job Description Summary:

What You will Do:

Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunitiesActively work on regional market development to ensure the right implementation of projects.Work with local marketing activations team to manage brand activation & Integration at the local level, including Point of Sales activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlersLead transcreation, localization and real-time amplification of campaigns within the region, working directly with agencies partners across ATL & BTL.  Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

Role Requirement:

Bachelor’s degree in marketing or related fieldsSignificant marketing and leadership experience (8-10 years)Experience working with external partners (i.e. distributors, bottlers and customers) is preferredExperience working in cross-functional incl. key account teams and cross-geographical teams.Direct experience with marketing activationBusiness, commercial, and financial acumen

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Confirmar seu email: Enviar Email