Location(s):

El Salvador

City/Cities:

San Salvador

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 31, 2025

Shift:

Job Description Summary:

The main responsibility of the Honduras & El Salvador Franchise Operations Sr. Manager is to develop and execute availability and affordability strategy and tactics to achieve brand value and brand love objectives for the portfolio. This role will also be responsible for flawless execution at the point-of-sale process for all KO portfolio in Honduras & El Salvador, leading the bottler to deliver short-term performance and leading structures that enable sustained growth

What you´ll do for us:

Build a trusted value-based relationship with bottling partners, acting as a liaison between TCCC and the bottler.

Ensure the execution Winning at the Point of Sales (Affordability / Recruitment, Availability, and Market Assets). Enable bottlers POS execution process building customer partnership and relevance.

Execute Commercial Plans (ATL/BTL). This includes, but not limited to, media, POS material, sampling and local events. This will be done in close collaboration with the bottler, leveraging knowledge from the FU Marketing, BU Marketing and CCL teams and executing through activation agencies.

Execute availability strategy and tactics. This includes, but not limited to, defining/re-applying and executing specific objectives (by channel, brand, regions), specialized pre-seller routes, sales tracking and incentives, customer incentives, etc. This should be done in close collaboration with the bottler and leveraging BU capabilities team to achieve availability goals defined in the Rules of Engagement.

Drives top line growth for all KO Portfolio by executing affordability strategies and tactics. This includes, but not limited to, conducting and executing OBPPC analysis, price-packaging strategy, price promotions, bundle promotions. This will be done in close collaboration with the bottler and leveraging knowledge from the BU Marketing and CCL teams.

Lead periodic performance reports for business monitoring. Review and follow up of weekly performance reports

Reinforce the cultural transformation to enable the network organization to succeed across the system.

Lead transformational and structural projects to evolve our capabilities in the market

Qualification and requirements:
 

Experience

 3 years+ of Franchise Leadership roles (preferred not required)

+10 years of Commercial experience and P&L management (Other FMCG)

Individual contributor with excellent leadership capability, able to work in a diverse cultural environment, efficient communicator and influencing skills

Worked with the relevant bottler (preferred not required)

Work Focus

Role model the “Leadership in the Network” definition

Conducts franchise leadership activities in Honduras & El Salvador so it achieves the System’s (KO+Bottler) short and long-term financial and operating objectives set by the overall business plan

Implement and execute the commercial strategy that will step change our ability to win at the point of sale.

Ability to identify changes on consumer needs and behaviours. Understand trends and develop strategies to address and capture opportunities.

Capability to overcome resistance within bottler system towards investment and capability development for all KO Portfolio. For that purpose is necessary leadership and establishment of a collaborative partnership with the system and inside the company.

Align KO marketing, KO operation and Bottler interests: it is necessary to promote a collaborative environment, teamwork and think rationally to get to effective solutions

Implement management routines consistent with company processes that allow the business unit to continuously monitor and measure performance and to adapt or change as necessary

Manage uncertainty

Drive innovative business improvements

Monitors the performance against targets

What We Can Do For You:

Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products. 

Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others. 

Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work. 

Skills:

Business, Leadership, Route to Market, Sales, Strategy Development

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.