Kforce has a client seeking a Senior Manager, E-Commerce Product in Fort Lauderdale, FL. Summary: We are seeking a Senior Manager, E-Commerce Product to lead the strategy and optimization of our booked guest digital experience across web and mobile platforms. This role will focus on Salesforce Commerce Cloud (SFCC) to enhance itinerary management, upsell opportunities, and personalized guest interactions. You will own the product roadmap, manage a team, and drive measurable business impact. Key Responsibilities: * Define and execute the digital product strategy for booked guest experiences across web and mobile * Lead SFCC-based initiatives, leveraging Storefront Reference Architecture (SFRA), Business Manager, and third-party integrations * Manage and mentor a product team, ensuring alignment with business goals and delivery timelines * Partner with engineering, marketing, analytics, and operations to deliver seamless, customer-centric solutions * Oversee a multi-million-dollar product budget and ensure ROI on initiatives * Drive data-informed decision-making through A/B testing, analytics, and performance metrics * Champion personalization and upsell strategies to maximize guest engagement and revenue