Now Brewing –

Now Brewing- senior manager, Digital Consumer Experience, Global Channel Development

From the beginning, Starbucks set out to be a different kind of company. One that not only

celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

 

Global Channel Development is a strategic business unit that plays a key role at Starbucks by elevating and amplifying the Starbucks Brand through At-Home Coffee, Ready-to-Drink and Foodservice solutions. Today, we serve consumers in 87 markets around the world, whether they’re shopping in grocery stores or online, in their workplace or traveling. Global Channel Development does this within a World Class Partnerships model, building relationships and collaborating with business partners like Nestlé and PepsiCo, to bring Starbucks products to life around the world.

 

This role contributes to Starbucks success by developing and executing strategies for driving business growth via improved digital experiences for consumers.  The strategies you develop will impact all Global Channel Development markets, and often intersect with the Starbuck Retail business, hence require extensive global and cross-functional leadership and collaboration.

 

As a senior manager for digital consumer experience, you will be responsible for:

1. Implementing and Refining Digital Programs & Strategies

·         Strategic Planning & Execution: Refine and implement Starbuck’s digital strategies that enhance consumer experience and drive business growth in the Global Channel Development space. This involves understanding the market, consumer behavior, and leveraging digital tools and technology to create a cohesive and engaging consumer journey, as well as defining the appropriate frameworks for measuring performance.

·         Market and Consumer Insights: Conduct market research and analyze consumer data to inform strategy development, ensuring that digital initiatives are aligned with consumer needs and preferences.

2. Optimizing Customer Experience Across Digital Channels

·         Customer Journey Mapping: Map out and optimize the customer journey across all digital touchpoints, ensuring a seamless and engaging experience.

·         Personalization and Engagement: Implement personalized marketing and engagement strategies to enhance consumer satisfaction and loyalty, making use of data analytics to tailor experiences to individual consumers.

Cross-functional Collaboration and Global Leadership

·         Team Leadership and Coordination: Lead and coordinate cross-functional teams to execute digital initiatives effectively. This includes working closely with internal stakeholders such as marketing, sales, IT, and product teams to ensure alignment and successful implementation of digital strategies, as well as regional and market teams where the strategies come to life.

Stakeholder Management: Engage with and manage relationships with key stakeholders, including senior management, to secure buy-in and support for digital initiatives.

We’d love to hear from people with a genuine passion for consumer experience, coffee and digital innovation, with the following skills:

Technical skills

Strategy development experience, ideally within a top-tier management consultancy for a minimum of 5 years:Analytics & insight: Use diverse sources of consumer data and distil into actionable insights. Market research: Ability to generate detailed briefs for new researchModelling: Generate commercial models and high-level business cases, based on solid financial understandingDigitalMinimum 3 years’ experience with consumer-facing digital technologies including eCommerce/DTC, and associated consumer experiencesProficiency in digital marketing strategies, including SEO, SEM, content marketing, and social media and associated performance metricsCPG and/or QSR experience (ideally): understanding of CPG market dynamics, consumer trends, and competitive landscapeLeadership experience: Lead in problem solving across multi-discipline cross-functional stakeholder groupsPeople management for a minimum of 3 years in order to: Manage 3rd party service providers/vendors, cross-functional stakeholdersManage and develop of 1-2 direct reports longer term. Global perspective: Good understanding of franchise and non-franchise global commercial operations

Communication: Exemplary written and verbal presentation capabilities.  Ability to champion an idea with senior stakeholders.

 

 

Additional requirements:

Versatility- Independent worker with strong interpersonal and influencing skillsConsumer-centric thinking and passionately represent the voice of the customerResilience: Ability to thrive in a fast-paced and constantly evolving digital landscapeLed by strong sense of values, aligned to Starbucks mission & values.

The role is Seattle-based, working from the Starbucks head office.

Join us and inspire with every cup. Apply today!

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.  Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.  You will also have access to backup care and DACA reimbursement.   Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity.  At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

 

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
 
Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com or 1(888) 611-2258.