WHAT YOU'LL DO FOR US Focus, Scope, & Impact: Need to lead E2E strategy of equity building campaigns for Flavor Sparkling, and land to execution. Scope will incl. campus-recruit activities, experiential events, digital activation to make sure activation landing aligned with business strategy and bring in new consumer experiences: + Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets. + Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs. + Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands. + Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions. + This profile requires a healthy balance of innovative thinking and business pragmatism + Need to bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and consumer growth. QUALIFICATION & REQUIREMENTS Experience + Marketing, media, and leadership experience + Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands + Preference for individuals with experience in working in consumer and shopper/commercial plans + Experience working in cross-functional teams + Communicating, influence and negotiate across multiple stakeholders + Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders Work Focus + Ability to lead integrated consumer experience and multiple touch points that are effective and efficient + Understanding of the evolved media landscape and e-commerce + Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers) + Ability to work in Agile cross-functional teams **Skills:** Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Marketing Strategies; Channels Strategy; Product Commercialization; Tableau (Software); Market Segmentation; Customer Insights; Alteryx; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI) Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.