**Reports to:** Vice President, Franchise Growth - Thailand (Bangkok, Thailand based) **Location** : Bangkok, Thailand **Position Overview** This individual contributor role leads the development and execution of **value-to-market (VTM) and commercial excellence strategies** across Thailand bottling system partners to drive **topline growth, system margin expansion, and execution capability of existing and new portfolio** . Own optimization of **Route-to-Market (RTM) models** (Direct DSD, Distributors, Indirect/Wholesale) , **customer-outlet segmentation** to build **distribution width, depth, and overall availability** and doubling down on chilled expansion opportunities through company owned / dealer owned equipment. Enable delivery through **creating long range and annual plans in conjunction with the bottler** , leveraging **digital tools and analytics** for superior execution, performance tracking, and capability building. **Key Responsibilities** + **Define and deploy VTM, segmentation, and commercial excellence frameworks** aligned to regional growth priorities. + **Assess market performance and distribution health** , identifying gaps and opportunities to optimize brand and pack availability, execution quality. + **Design and execute multi-year commercial programs** , partnering with bottlers, frontline teams, and cross-functional stakeholders. + **Lead execution governance and performance tracking** , including outlet availability expansion through wholesale programs /direct distributor/, chilled availability (Cold Drinks Equipment (CDE)), Right Execution Daily (RED) execution, Execution cup performance tracking, commercial KPI scorecards with regular review rhythms along with the bottling partners. + **Drive RTM optimization and investment effectiveness** , influencing bottler decisions to strengthen frontline capability and commercial outcomes. + **Accelerate adoption of digital tools and analytics** to enhance segmentation, field execution, value share, and decision quality. + **Build system capability at scale** , creating toolkits and best-practice networks to transfer learnings across developed, developing, and emerging markets. + **Ensure strong alignment and communication** across stakeholders on priorities, targets, methodologies, and execution progress. **Experience & Education Requirements** + **At least 6+ years of experience** in commercial strategy, RTM, execution, and channel development, including exposure to RGM, segmentation, innovation, and portfolio management. + Demonstrated ability in **strategic planning, analytics, and large-scale program execution** . + Strong **influencing, communication, and stakeholder management** skills in complex, cross-system environments. + **Desirable:** Bottler experience and strong commercial finance capability. **Functional Skills** + Strong expertise in **commercial strategy, RTM models, and value creation drivers** across diverse markets. + **Analytical and structured thinking** , translating complexity into clear, executable plans. + **Digital and data fluency** to enable insight-led execution and performance management. + Effective **project and change leadership** across multi-functional, multi-market settings. + Proven ability to **build alignment, elevate capability, and deliver sustained commercial impact** . **About Coca‑Cola ASEAN & South Pacific** The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We're constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. The Coca-Cola Company: Refresh the World. Make a Difference We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose. Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.