Who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team

The APAC Brand Management team leads lululemon’s brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact. 

The Senior Manager, Brand Management sits within the APAC regional brand team, reporting to the regional Senior Director, Brand. A custodian of the brand, this individual will lead brand and product campaigns, from strategy development through to execution; translating the global brand vision into locally relevant initiatives that drive brand awareness, consideration and business growth across APAC. They will partner closely with global and market brand teams, as well as cross-functional brand and business partners to shape our long-term brand strategy and seasonal articulation, to drive relevance with guests across APAC. 

This role requires a high level of collaboration and cross-functional engagement; bringing thought-leadership and functional expertise to multiple stakeholders and team members.

A day in the life 

Strategic Leadership:

Own the seasonal brand calendaring process across APAC in partnership with Senior Director, Brand, Senior Manager, Brand Operations, Product and market teamsSupport the AOP process, providing strategic direction and investment guidelines to market and functional teams to guide budget allocationsLead integrated brand campaigns across the region; both global adaptations and regionally-led initiatives, grounded in consumer insights to drive local relevance, and guest engagementAct as a strategic thought partner for in-market teams and regional functions, offering guidance and direction to deliver a consistent brand POV across all marketsPartner with and influence global brand partners to drive APAC priorities, representing market needs and nuancesEnroll APAC brand and business teams on global brand updates and strategic frameworks, driving understanding and adoption in marketMonitor, analyze and share quarterly brand measurement results in partnership with global Insights team; developing hypotheses and actionable plans.

 

Team Leadership & Development:

Lead, mentor, and grow a high-performing regional brand team to execute the seasonal brand calendar Provide clear direction, development feedback, and performance coaching to direct reportsSupport the Brand Director to oversee resourcing, recruitment and project allocation across the team

Integrated Campaign Execution:

Oversee campaign GTM process and key milestones with Regional and Market teams, in partnership with Brand & Creative Operations Champion a consistent brand expression across diverse markets whilst allowing for local nuance and adaptationDevelop and implement frameworks, playbooks and creative concepts to drive consistency and best practice across marketsSet and track campaign KPIs, taking actionable learnings to inform future workPartner with regional marketing (Community, Creative, RBE, PR, Social, Media), Product and Digital teams to execute seasonal brand campaigns, in support of brand strategy and objectivesEnsure timely post-campaign recaps and reporting to leadership teams

Qualifications:10 - 12 years in an integrated brand marketing role, including experience managing and developing a teamProven ability to lead brand strategy and campaign execution, ideally across APAC marketsExperience working with global brands, translating global brand strategy into locally relevant initiativesStrong understanding of and interest in consumer and marketplace trends and insightsConfident, collaborative, and able to simplify complex situations Comfortable working with ambiguity, with strong drive to improve ways of working and drive clarity for teams Excellent project management and communication skills Experience working in a matrixed organization

Must haves:Acknowledges the presence of choice in every moment and takes personal responsibility for their life.Possesses an entrepreneurial spirit and continuously innovates to achieve great results. Communicates with honesty and kindness, and creates the space for others to do the same. Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. Fosters connection by putting people first and building trusting relationships. Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously. 
Beyond the Paycheck (Benefits & Perks) At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.  
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice. 
Learn more about what it's like working for lululemon in our Asia-Pacific markets: 
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