Location(s):

Taiwan

City/Cities:

Xinyi District

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 31, 2025

Shift:

Job Description Summary:

As CCTM senior brand manager, you will be responsible to build insight led brand strategy and high-quality plans to deliver profitable growth across GC&M OU, as well as building brand equity.

Based in Taiwan, you will engage with IMX, Frontline, C&CL and bottling partners to ensure outstanding in market execution of the CCTM plans in Taiwan in the most effective and efficient way.

Driven by optimism, you are a true Coca-Cola fan and you are highly committed to make     Coca-Cola the N.1 NARTD brand in GC&M for 2021 and beyond.

What You’ll Do for Us

Contribute to build the development of the BRAND growth strategies and business plans for Coca-Cola in GC&M in order to deliver overall brand vision, business objectives & financial targetsBuild a stronger NETWORKING organization. Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop high quality consumer experiences and programs in the most effective and efficient wayIdentify and Assess needs and opportunities that are currently untapped by Coca-Cola in GC&M by leveraging Human insights, OUs best practices, external stakeholders (eg customers, bottlers, agencies, suppliers) and consumer research, with a true global mindsetProvides Creative and IMX teams with leadership, clear direction/prioritization to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensing, etc.) to direct their work activities in order to generate concepts for effective execution and ensure consistent brand voice across marketing platformsEnsure outstanding in market execution of plans in Taiwan, in partnership with Front-Line & C&CLRigorous and timely budget management

Qualifications & Requirements

Degree qualified. Preferable Business/Commerce with Marketing Major General marketing and sales experience working on big and/or global brands Proven track record of relevant experience in consumer marketing, experience to include consumer opportunity identification and communication development Attributes: Consumer empathy, excellent project manager, strong collaboration skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, analytical.Fluent verbal and written English Located in Taiwan – 20% travel

What We Can Do for You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.