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Customer Propositions and Management

We are currently seeking high caliber professionals to join our team as Senior Manager, Affluent Propositions, reporting to Head of Affluent Propositions and Customer Acquisition.

Principal responsibilities

Design and strengthen value propositions for designated strategic segments (e.g. HNW, affluent, Emerging Affluent, Mainlander and other strategic segments, etc.) and build corresponding capabilities to support the proposition pillars through customer insightsDevelop customer life cycle management strategies from account acquisition (digital offline account opening process), account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationshipFormulate and implement a customer journey across multiple touchpoints to enhance engagement with mainlander customers, aligning with the segment strategyDrive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholdersCollaborate with external partners to tailor different privileges, loyalty programs and events to induce customers’ loyalty to the bankWork closely with product teams and channels to develop holistic engagement strategies to induce customer portfolio profitabilityMonitor program result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targetsOversee the overall budget for the department and monitor the day-to-day accrual, payment and reconciliation workStay on top of compliance requirements in particular cross border related sales and marketing for the mainlander segment, competition law, and fair value principle and take timely actions to mitigate relevant risk posing to the bank, where applicable