REQ13324 Senior English Copywriter (Open)

POSITION SUMMARY:

Senior English Copywriter is responsible to oversee, edit and write English copy for all touchpoints of Melco properties; and to ensure that the messages are clear, concise and accurate.

PRIMARY RESPONSIBILITIES:

Define and craft the Marketing Communications English copy strategy for City of Dreams, Studio City and Altira integrated resorts.Develop and maintain the Brand Voice standards to drive brand consistency for all 3 resorts.Oversee, edit and write copy for all touchpoints: from brand campaigns to tactical promos, online videos to social media content, digital advertising and beyond.Work with Head of Copy and team of Graphic Designers to ideate Marketing and Brand campaign concepts.

                            

QUALIFICATIONS:

Experience

Minimum 3 years’ experience in English copywriting. Knowledge of written Chinese will be an added advantage.Experience in branding, omni-channel campaigns and digital and social media marketing will be an advantage.

Education

Degree (or higher) in Mass Communications, Advertising, Journalism or related fields.

Skills / Competencies

Good time management, organisational skills and the ability to write for multiple projects simultaneously.Strong attention to detail and ability to work efficiently under pressureAble to manage multiple projects simultaneously without compromising on quality