Reporting to the VP, Strategic Partnerships, this role sits at the intersection of technology, strategy, and revenue generation. The Senior Director will play a pivotal role in architecting the roadmap for MarTech alliances, leveraging industry insights and market trends to cultivate productive, innovative, and mutually beneficial relationships with key partners. This position calls for an entrepreneurial approach to market expansion, an eye for scalable partnership models, and an ability to translate strategic vision into actionable business plans.
The goal of the Senior Director, MarTechStrategic Partnerships and Business Development role is to establish and grow Acxiom’s business for the MarTech (Marketing Cloud and MarTech) partnershipsMarTech.
This will be a growth role with a primary focus on growing a business for Acxiom in the MarTechMarTech partner ecosystem. The objective will be to identify and create Acxiom opportunities with MarTechstrategic MarTech partners. The role will be accountable for implementing and growing Acxiom’s partner strategy with MarTechkey Partners: creating the business plan, defining cross-functional initiatives to deliver on the plan, and meeting targets for the partnerships including revenue, pipeline creation, partnership tiers, partnership health and strategic objectives.
It will be a role with significant cross-functional leadership requirements including Acxiom teams (sales, product, engineering, delivery), and partner teams (field sales and partnership orgs)..
It is an individual contributor role but does have the ability to grow a team of reports with the growth of the business.

Business Development:

Implement and grow Acxiom’s vision and value proposition in the MarTechMarTech ecosystemDrive creation of Acxiom client-facing sales materials for partnership offerings including sales decks and partner marketing materialsBuild pipeline of opportunities, and lead new business opportunities, through the sales process -- working collaboratively with Acxiom Sales, Sales Enablement, and partner Sales teamsMonitor and manage performance metrics/measurement across the partnership portfolio

Partner Management:

Set and execute strategy for Acxiom’s “sell to” and “market to” the partner’s sales and alliance organization to build and maintain Acxiom’s brand with the partner. Set plan, execute on relationship development approachDrive account alignment strategy with partner for targeting of high potential accounts (existing, new) between the two organizationsLead the plan for engaging in the partner’s alliance programs: market development funds, certifications, co-marketing, partner joint solutions, etc.

Financial & Contract Management:

Maintain pipeline in Salesforce along with support of Sales OperationsEnsure handling of contracting and related paperwork including NDAs, MSAs, SOWs, etc with the support of Sales Operations

Client Management – Sales & Account Management:

Align with client sales teams to pursue opportunities for upsell and growth of MarTech services within existing accountsAlign with new logo sales executives to pursue MarTech opportunities within net-new accountsAlign with other IPG agency client, strategy, or other leadership for cross-agency sales pursuits and joint offering developmentEscalation point for any sales engagement issues related to the partnerships

What you will need:

7+ years of experience in marketing tech, data, digital, or marketing services industries7+ years of experience in customer/partnership managementBachelor’s degree or master’s degree in a related field from an accredited college/universityDemonstrated success in building and nurturing win-win alliance relationshipsHigh level technical knowledge related to MarTech and MarTech solutionsAbility to create new and creative partnership solutions and joint value propositionsStrong networking and influence management skills that translate into building commitment and driving actions across organizational boundariesAbility to present to senior level executives as well as run and facilitate strategic working sessionsHighly credible communicator with excellent organization and project management skills and track record of delivering results

What will help you stand out:

Network of relationships and domain expertise in MarTech technologies, such as Treasure Data, ActionIQ, SAS Inc, Adobe, Salesforce, etc.Domain expertise in identity resolution, consumer privacy and the ethical use of dataExisting understanding of competitive MarTech and MarTech landscape

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.