The Senior Director of Strategic Enrollment Management is a senior professional in Vanderbilt’s College of Connected Computing (CCC) who uses innovative recruitment, enrollment, and financial aid strategies for professional students and collects and harnesses data and analytics to shape, explain, model, and project enrollment trends. This position supports the CCC to attract and enroll well-qualified CCC students. The primary responsibility of the Senior Director is the strategic leadership and administration for the CCC’s enrollment management activities including admissions and financial aid. Reporting to the Dean of the College of Connected Computing, the Senior Director of Strategic Enrollment Management also has a direct dotted line to the Vice Provost for University Enrollment Affairs and will sit on the University Enrollment Affairs Leadership team. In addition, this role will work closely with Director of Analytics and Enrollment Strategy, Office of Student Financial Aid and Scholarships, Data and Strategic Analytics (DSA), Process and Solution Implementations (PSI), University Registrar’s Office (URO), and others as appropriate to ensure the accessibility and quality of the data supporting decision-making.

The Senior Director is a source of expertise on enrollment management, using a strategic understanding of the interlocking/interdependent role of enrollment analytics in the support of new student enrollment, student success, student retention, and tuition revenue. The Senior Director develops and refines data-driven strategies to assist with managing enrollments. This position ensures that leadership has the data and analysis needed to make informed decisions that advance the College’s goals. This position develops and implements enrollment strategies, evaluates and reports outcomes with analytical, fiscal, and other regular and ad hoc reports to inform the administration and improve processes. The Senior Director provides critical analysis of student enrollment trends and creates models to predict enrollment. This position develops tools to assist with enrollment forecasting and assessing the viability of recruitment initiatives. The Senior Director is charged with moving the CCC to the next level of strategic enrollment planning with data-informed analytics.

About Vanderbilt University
Vanderbilt is a renowned private institution founded in 1873, located a little more than a mile from downtown Nashville, TN. The university’s students, faculty, staff, and visitors frequently cite Nashville as one of the benefits of Vanderbilt. VU is where your expertise will be valued, your knowledge expanded, and your abilities challenged. It is a place where employees know they are

Work Unit Description
The College of Connected Computing (CCC) is Vanderbilt’s groundbreaking interdisciplinary college, designed to foster radical collaboration at the intersection of computing and other disciplines. By uniting scholars, students, and industry, the CCC is committed to addressing society's most pressing problems through technology and collaboration.

Key Functions
• With key partners, executes the development of strategic enrollment goals for academic profile, net revenue, retention, student success, and approaches to student financial assistance, and creates and executes an enrollment plan to achieve those goals.
• Stays abreast of current recruitment trends, yield strategies, and general research related to admissions and financial aid. Translates this research into meaningful information for the CCC.
• Actively builds new sources of potential students domestically and internationally and is responsible for increasing applications.
• Actively recruits students while also taking full responsibility for overseeing and coordinating recruitment events.
• Travels to represent the CCC professionally where there are potential new relationships for the CCC to develop and foster.
• Creates enrollment models, using predictive analysis and descriptive statistics, and translates these into recommendations for action.
• Ensures that colleagues have relevant, structured, clean data to inform enrollment strategy. Serves as the lead for developing enrollment metrics.
• Understands how various financial aid strategies can be used to leverage enrollment.
• Represents Vanderbilt professionally in the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Strategic Enrollment Management association, including being an active participant in this organization.
• Represents Vanderbilt’s CCC at relevant fairs, conferences, and events for prospective recruitment activities.
• Understands how the Slate platform can be used to further the recruitment, marketing, selection, and yield goals of the CCC.
• Analyzes indicators of market conditions, understanding the factors affecting different programs, levels, and types of students.
• Collaborates with faculty and associate/assistant deans to establish and achieve enrollment goals.
• Oversees and manages budget for the Admissions and Enrollment Office, inclusive of tuition, financial aid, and scholarships, in addition to operating expenses.
• Represents the CCC Admissions and Enrollment Office in leadership efforts at the School and University.
• Oversees communications, including the CCC website and written materials, related to admissions and financial aid.
• Builds, executes, and updates a recruitment marketing plan in conjunction with Vanderbilt Communications leadership.
• Fosters new relationships and engages in outreach to help increase the CCC’s reputation and visibility.
• Collaborates with Associate Dean for Academic Affairs to maintain records necessary for accreditation.

Education, Experience, and Skills:
• Master’s degree from an accredited institution of higher education is necessary.

Experience and Skills:
• A minimum of eight years of higher education or enrollment management or admissions (any combination) experience is necessary.
• Strong written and verbal communication skills is necessary.
• Experience in higher education administration is necessary.
• Leadership experience in organizational and fiscal management including planning, developing, and evaluating programs and personnel is necessary.