This job posting is anticipated to remain open for 30 days, from 09-Oct-2025. The posting may close early due to the volume of applicants.Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500\u00b9 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we\u2019re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

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\u00b9Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
The Sr. Director, Media & Marketing Mix, is responsible for the planning and activation of over $100M+ in marketing investments to increase firm revenue through acquisition, expansion and retention of millions of prospects and clients across US and Canada. The Sr. Director, Media & Marketing Mix, leads and directs multiple internal departments, external vendors, and agencies to engage millions of prospects and clients across billions of touchpoints that propels them to become clients and deepen their wealth, maximizing in-market results. Reporting directly to the Head of Growth/Performance Marketing, this role will be responsible for driving the development and execution of innovative media strategies, optimizing marketing investments, and ensuring alignment with segment objectives in a compliance-heavy environment.
'\u2022 Accountable for firm value delivered from $100M+ in firm investment and multiple teams executing omnichannel media
\u2022 Leverage client segmentation, branch segmentation, and sequential journeys to design and execute integrated omnichannel campaigns\u2014including digital, mobile, social, programmatic, CTV, and experiential channels
\u2022 Native at data\u2010driven optimization. Manage marketing mix modeling, attribution frameworks, and business-linked KPIs to ensure direct linkage between spend and outcomes
\u2022 Partner cross EBM to drive continuous improvement via A/B and multivariate testing, predictive analytics, personalization, and campaign optimization
\u2022 Oversee and hold accountable the third party agency that negotiates with media vendors and partners to secure the best rates and placements
\u2022 Monitor campaign performance and implement real-time optimizations to achieve KPIs
\u2022 Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities
\u2022 Collaborate with analytics teams to measure the impact of marketing investments and refine strategies
\u2022 Build, mentor, and lead a high-performing team of media planners, channel strategists and analysts
\u2022 Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance
Bachelor\u2019s degree in Marketing, Advertising, Business, or a related field; MBA preferred15+ years in marketing leadership, including ~8+ years leading paid media strategy at enterprise scale\u2014preferably within regulated financial services, banking, insurance, or WM Channel Mastery: Expertise across digital video, social, OTT/CTV, programmatic, search, native content, podcasts, audio, and personalization technology stacksDeep knowledge of advertising ecosystem and partners (DV360, The Trade Desk).Familiarity with media planning tools and analytics platforms (e.g., Google Analytics, Tableau)Proven experience development omnichannel journeys by audience segments, including two tiered segmentation with client segments and intermediated advisor segmentsStrong knowledge of marketing mix modeling, attribution, and performance measurement.Proven ability to manage large budgets and deliver measurable business outcomesExceptional leadership, communication, and negotiation skillsAnalytical mindset with the ability to translate data into actionable insightsAwareness of industry trends, emerging technologies, and regulatory considerations in media and advertisingAt Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at: dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf.