**Role Overview** We are looking for a change agent - someone who is fluent in data and martech + core brand building - and can architect and operationalise a **future-ready data and tech ecosystem** to drive our marketing efficiency and effectiveness. The role integrates **marketing operations, data & technology enablement, capability building and experimentation,** to drive consistent, high-impact marketing execution and strengthen capability. This leader partners with **OU and Global Marketing Leadership, External Agencies** **and Partners** to bring on board new thinking, tools, capabilities and processes, to deliver top-quartile marketing performance. **Key Responsibilities** **Data, Technology & Digital Enablement** + Architect the right **ecosystem of partners and technology solutions** to drive **AI and martech-enabled marketing** - both what we do and how we do it (outcomes & process) + Drive the adoption of **marketing technology, workflow, collaboration, and experimentation platforms** to raise our game + Enable **data-driven consumer engagement, prioritisation, performance tracking, and learning loops** across marketing. + Own the **strategy around first-party data** and work with the network to bring it to life through brand marketing programs + Expand **Digital & Technology capabilities** with tangible outcomes **Capability Building & Learning** + Own the **Digital Capability Agenda** for marketing to ensure our marketers are in the top quartile on digital and AI fluency + Identify future capability gaps and work with partners and the network to find the best **-in-class** **learning and experiential solutions** to bridge them. + Build a culture of **continuous learning, experimentation, and knowledge sharing** . **Experimentation & Innovation** + Lead the **AI and martech** **experimentation agenda** , scaling successful pilots and minimising duplication. + Drive breakthrough initiatives, including startup and ecosystem partnerships. **Leadership & Stakeholder Management** + Be the **primary change agent** driving AI and martech within our marketing team + Lead and develop a **multi-disciplinary team** with a strong coaching and capability-building focus. + Influence across **OU Marketing Leadership, Global Marketing Networks, HR/L&D, PAC, Bottlers, and Agencies** . + Represent the OU within **global marketing communities** **Experience & Profile** + **15-18+ years** of progressive leadership experience across Marketing, Marketing Operations and Digital Enablement + **Strong command of martech & AI** . + Strong foundation in **Brand Management and Integrated Marketing Campaigns** . + Proven success leading **complex, cross-functional and cross-geographical initiatives** . + Deep understanding of **Agile ways of working, resource governance, and marketing technology ecosystems** . + MBA preferred. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.