Mumbai, India
9 hours ago
Senior Director - Digital
About WPP Media  WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com   
   Role Summary and Impact  Lead the Digital planning portfolio for one of our clients, strategically guiding a team to achieve client media KPIs.      Reporting of the role  Reports to the client lead for the business.      3 best things about the job:  Become a recognized category expert, leading strategic conversations across various platforms.  Grow your leadership style within an agency committed to nurturing talent.  Evangelize Tech innovation to build efficiencies  Measures of success 

In three months:       Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client  Introduce digital channels across media and get the ‘optimum’ performance media mix across existing clients  Lead the team of planners  In six months:       Learn about effectively pitching 360 digital products to clients  Worked with a diverse team of media buyers and planners across 360-degree media and beyond  Be ready to lead and deliver reviews  In 12 months:     
Emerged as a coveted champion and go-to person on digital marketing solutions  Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners         Responsibilities of the role:  Media Planning & Strategy  Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth  Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client  Client Success  Understand client objectives, category/competitive trends for various product categories  Ability to steer client review meetings on regular basis  Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations  Manage Campaign Supervision Team  Manage and supervise a team of campaign supervisors  Must know platform nuances and details to lead a team of Supervisors efficiently  Guide the team on regular basis for Optimization of campaigns  Work with the Planning team delivering time to time reports,  Campaign and business reporting  Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time  Have the foresight to tie back media delivery and reports with business objectives  Work on automation of reports with the automation experts in GroupM  Team Management  Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.  Develop and strike partnership deals with key publishers and large affiliates 
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