Overview

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Disability Equality Index’s 2022 list of “Best Places to Work for Disability Inclusion”, Labcorp is seeking to hire a Senior Director, Customer Marketing Biopharma Lab Services (BLS).

The Customer Marketing team develops campaigns across the buyer’s journey with the key objective of increasing awareness and driving demand for Labcorp’s full portfolio of products. Labcorp is seeking a Senior Director, Customer Marketing to lead a team of customer marketers responsible for our global marketing campaigns supporting the Early Development (ED) and Central Lab Services (CLS) portfolios. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency and channel partner relationships, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.

This role reports functionally to the VP of Marketing, BLS and Tech & Data Solutions, and is a part of the Global Marketing Center of Excellence (CoE), based in India.

Roles and Responsibilities:

Marketing Strategy & Planning

Partner with Solution Marketing to define target audience and refine audience segmentation.Understand sales cycle, buyer journey, personas, competitive dynamics, business goals, and market and customer insights to inform campaign strategyDefine criteria for evaluating campaign performance and optimize to ensure BLS campaigns are meeting key objectives.Deliver brand experience, voice, and visuals across all marketing channelsDevelop campaign plans that deliver results aligned to business goals across prioritized audiences and geographies Work closely with other marketing disciplines (digital, creative, content, events, research) to drive brand awareness and demand generation across our global business

Campaign Strategy

Deliver brand experience, voice, and visuals across all marketing channelsCollaborate with Solution/Product Marketing to understand business goals and strategies, market sizing and product positioningCreate and execute campaign plans that deliver results aligned to business goals across prioritized audiences and geographiesWork with both digital, events, and other teams to identify and define strategies to support the brand awareness and demand generation needs of our global business

Campaign Execution

Orchestrate delivery of campaign plans to ensure alignment with marketing planManage campaign and annual marketing plan calendar & timelinesLead prioritization and sequencing of strategic marketing activities and ensure team is aligned on roles & responsibilitiesGuide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with CLS and ED leadership’s strategic prioritiesLeverage data insights and analytics reporting to optimize campaign strategies for continuous improvement of results generated from marketing spend and tactical efforts

Strategic Stakeholder

Partner with Solution Marketing to align annual marketing strategy and campaign plans to business priorities; share performance updates, provide status updates and address roadblocksWork across organizational structures gracefully, including marketing, sales, and operations, to guide decision makingBuild support and buy-in for approaches and ideas in a way that fosters engagementManage team of customer marketers, offering guidance, direction, coaching and supervision to build a high-performing team that delivers on business goals.

This is a general expectation for the Senior Director, Customer Marketing, and it is understood that additional duties and responsibilities may be assigned, which may not be reflected above. Employees are expected to communicate any challenges that would prevent the completion of any assigned tasks and responsibility.

Requirements:

15+ years prior work experience in marketing with 5+ years leading a global team of direct reportsBachelor's degree in Marketing, Communications, Science, Engineering or BusinessMaster’s degree a strong plusSpecific expertise in marketing life sciences and/or diagnostics in global markets desirableExperience supporting the development and execution of integrated marketing campaigns, including content strategy and analyticsUnderstanding of the digital marketing technology landscape and best practicesWorking knowledge of marketing automation platforms and CRMs (i.e., Salesforce, Eloqua)Copywriting and editing a plus

Ideal Candidates will be:

A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashionCapable of setting strategic vision, omni-channel approach for audience and/or therapeutic areaLeading content and channel strategy & optimization with key stakeholders and businessLeading an expanded scope of audiences, including emerging business areasLeading a team of direct reports while continuously guiding and developing talentDemonstrated success working within a global, matrixed team environment (eg. EMEA and APAC).Open to working across time zonesYou will be an organized, time and project manager to manage multiple tasks and deadlinesYou will have strong problem-solving skills, and a solid understanding of business and process excellenceYou’ll consistently maintain a positive attitude, a sense of urgency and be ok navigating your teams through change You will have the ability to effectively support the orchestration of a cross-functional team to develop, execute and optimize integrated marketing campaigns.Additionally, you will have the ability to build an internal network and effectively interact with people at all levels; have solid presentation skills to influence and gain stakeholder buy-in.Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tactDemonstrated ability to plan, prioritize and follow up on multiple project tasksDemonstrated teamwork, communication (written and verbal), and organizational skills

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. 

We encourage all to apply

If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.