Senior Director, Media Strategy, Planning & Partner Mgmt
Walgreens
Job Summary
The Senior Director of Media Strategy & Planning is responsible for optimizing overall paid media performance to drive traffic and ROI. This role accelerates transformation to maximizing the holistic customer experience – bridging digital and physical environments – delivered through precision/addressable media, powered by Walgreen’s 1st Party Data. Oversees the development of all media plan strategies across business units and core marketing pillars, as well as execution and performance – driving in-market optimization to maximize ROI across all channels. Works to build the organization of the future, bringing AdTech literacy and media audience strategy & development to the forefront of Walgreens Media.
Job Responsibilities Orchestrates the end-to-end media strategy, planning & execution process with Walgreens across core marketing pillars (eg: Seasonal, Community, Chronic Conditions, Med D, Market Access) and ensures effective collaboration with the corresponding cross-functional squadsCollaborates with the executive leadership team to ensure that the most effective channel mix is implemented at all times. Continually drives innovation using a test and learn mentality in those channels and delivering consistent optimization across channels to maximize performanceDelivers clear strategic roles and priorities of media tactics – upper, middle, lower funnel – relative to investment level and working with cross-functional Analytics partners to create consistent measurement/KPI frameworks for each (eg: performance/conversion, awareness, relevancy/consideration, etc…)Oversees media audience and data strategy to maximize use of Walgreens 1st party data in order to both create a seamless customer experience and sharpen tie to traffic/sales (digital and in-store)Collaborates with agency, publisher, and ad tech partners to achieve goals and drive gains on KPIs for both marketing efficiency (reducing sub-optimal ad spend) and effectiveness (growing awareness, traffic, and sales contribution for the same spend). Ensures holistic customer experience is core to short and long term media plan strategies --- including across owned digital channels --- and plan executions are delivering against digital marketing best practices and advanced industry learning driving towards best-in-class digital engagementChampions and co-owns the learning agenda and evolving set of playbooks that document best practices from day-to day operations, pilots and partners in order to achieve continual marketing performance gains.Integrates the learning agenda into media plans by translating high-level goals with discrete activation of test and learn pilots to continually improve media execution. Drives accountability for growth and optimization of consumer awareness, market share and/or specified initiatives. Reviews the competitive marketplace and makes adjustments to activities based upon identified information.Oversees and directs the work of direct reports and their subordinates. Obtains and allocates resources to meet business needs. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and engagement; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplaceAbout Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com
The Senior Director of Media Strategy & Planning is responsible for optimizing overall paid media performance to drive traffic and ROI. This role accelerates transformation to maximizing the holistic customer experience – bridging digital and physical environments – delivered through precision/addressable media, powered by Walgreen’s 1st Party Data. Oversees the development of all media plan strategies across business units and core marketing pillars, as well as execution and performance – driving in-market optimization to maximize ROI across all channels. Works to build the organization of the future, bringing AdTech literacy and media audience strategy & development to the forefront of Walgreens Media.
Job Responsibilities Orchestrates the end-to-end media strategy, planning & execution process with Walgreens across core marketing pillars (eg: Seasonal, Community, Chronic Conditions, Med D, Market Access) and ensures effective collaboration with the corresponding cross-functional squadsCollaborates with the executive leadership team to ensure that the most effective channel mix is implemented at all times. Continually drives innovation using a test and learn mentality in those channels and delivering consistent optimization across channels to maximize performanceDelivers clear strategic roles and priorities of media tactics – upper, middle, lower funnel – relative to investment level and working with cross-functional Analytics partners to create consistent measurement/KPI frameworks for each (eg: performance/conversion, awareness, relevancy/consideration, etc…)Oversees media audience and data strategy to maximize use of Walgreens 1st party data in order to both create a seamless customer experience and sharpen tie to traffic/sales (digital and in-store)Collaborates with agency, publisher, and ad tech partners to achieve goals and drive gains on KPIs for both marketing efficiency (reducing sub-optimal ad spend) and effectiveness (growing awareness, traffic, and sales contribution for the same spend). Ensures holistic customer experience is core to short and long term media plan strategies --- including across owned digital channels --- and plan executions are delivering against digital marketing best practices and advanced industry learning driving towards best-in-class digital engagementChampions and co-owns the learning agenda and evolving set of playbooks that document best practices from day-to day operations, pilots and partners in order to achieve continual marketing performance gains.Integrates the learning agenda into media plans by translating high-level goals with discrete activation of test and learn pilots to continually improve media execution. Drives accountability for growth and optimization of consumer awareness, market share and/or specified initiatives. Reviews the competitive marketplace and makes adjustments to activities based upon identified information.Oversees and directs the work of direct reports and their subordinates. Obtains and allocates resources to meet business needs. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and engagement; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplaceAbout Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com
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