At **The Coca-Cola Company** , we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. We are seeking a **Senior Director, Market Development Commercial Activation, KOF** you'll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records.  The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace. **What You'll Do for Us ** + Ensure full alignment between the Marketing organization and KOF's Commercial Activation team, securing unified priorities and synchronized system execution. + Lead the relationship and drive seamless communication between Commercial Activation, Zone, and Modern Trade to ensure clarity, visibility, and timely escalation of business issues. + Develop incentives, tactical POS, and joint commercial programs with FEMSA, ensuring financial rigor and execution readiness. + Lead weekly/monthly performance management, conducting deep analysis of revenue, volume, share, and transaction metrics to guide strategic decisions. + Oversee delivery versus execution objectives, driving agile course correction, resource allocation, and disciplined budget stewardship. + Steer commercial strategy execution with bottling partners, elevating local market plans into aligned regional system strategies. + Colead contingency planning to protect annual business results across revenue, volume, share, outlets, SOVI, and pricing. + Assess and elevate bottler commercial capabilities using global diagnostic tools, standardizing capability frameworks and strengthening processes and scorecards. + Work with franchise leadership to steward the bimonthly commercial planning process, ensuring integrated customer and channel plans and strong governance. + Serve as the voice of the market to Franchise Leadership, delivering factbased insights, monitoring competitive dynamics, and recommending strategic adjustments. **Qualifications & Requirements ** + Bachelor's degree in Business, Marketing, Management with a Master's degree is preferred.   + 15 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.   + Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.  + Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results.   + Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.   + Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.    + Must possess excellent relationship building skills, as well as strategic leadership abilities   + Distribution center knowledge is ideal   + The ability to influence outcomes and be persuasive are ideal  **What We'll Do for You** + **Global Exposure** : Collaborate with world-class leaders and gain access to global best practices and emerging technologies. + **Iconic Brands** : Work with one of the most recognized brands in the world and play a key role in shaping its future. + **Learning & Development** : Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills. **Skills** Business Planning; Revenue Growth Management; Channel Management; Value Chain Economics; Communication; Execution Excellence; Market Dynamics; Business Integrations; Negotiation Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.