**Role Purpose** Drive the end-to-end success of Converse China Digital business, define the long-term digital strategy, optimize P&L performance, and serve as the key liaison between platform partners and Converse **Key Accountabilities** Strategic Leadership & Business Growth + Set the 3-year vision and annual operating plan for China digital business, ensuring alignment with the brand’s global and Converse Asia business objectives. + Manage the P&L (GMV, margin, ROI) and allocate resources to maximize revenue and margin performance. + Transform and drive China digital business premiumization from promotion driven channel to full price direction + Identify white-space opportunities where applicable (e.g., new sports, new store models, livestream ecosystems, new omni channel capabilities, etc.) to expand market share. Team & Organizational Management + Lead, mentor, and scale a high-performing team of 20+ Foster collaboration with internal stakeholders (Marketing, Merchandising, Planning, Finance, Ops, Legal, etc.) to align on product launches, pricing, and inventory strategies. + Drive talent development and succession planning to build a future-ready e-commerce team. + Develop omni channel capabilities and extend to integrated marketplace Platform & Partner Governance + Serve as the executive sponsor for relationships with platforms, negotiating annual agreements, priority critical moment (e.g., 11.11, 618), and data/tech integrations. + Oversee third-party partners to ensure execution excellence and cost efficiency. **Qualification and Skillset** + Experience: 10+ years in e-commerce/digital commerce, with at least 5 years in a senior leadership role managing large teams. + Proven track record of scaling E-commerce businesses for premium/lifestyle brands (sports, apparel, or luxury preferred). + Commercial Mastery: Deep expertise in marketplace P&L management, pricing strategies, and trade investment optimization. + Stakeholder Influence: Exceptional ability to align global/regional executives, local teams, and external partners (platforms) toward common goals. + Language: Native Mandarin and business-fluent English required. + Leadership Traits: Entrepreneurial mindset, resilience in fast-paced environments, and passion for sports/athletic/style culture. NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.