EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences. **Focus, Scope, & Impact:** World-class, rounded marketing operator and strategy crafting (including creative, E2E (end to End), growth, innovation. Flywheel integration). True E2E ownership of the CCTM (Coca-Cola TradeMark) agenda within the market. OU category leads will be more focused on LRP and OU-wide projects while within markets the focus is ABP (Annual Business Plan) creation / operationalization. + Define and execute the CCTM ABP agenda and performance in TR through though leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement. + Influence OU/Global LRP (Long-Range Plan) and OU-wide programs for CCTM + Drive Turkiye CCTM marketing performance and ROI. Has TR CCTM category P&L accountability. + Develop an engaged team (direct reports and indirectly through the Stills network) of high performers and world class marketers. + This role has 3 direct reports **Experience** **& Critical Requirements** + Significant marketing and leadership experience (12 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership + Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy + Led scaled, complex, cross-functional and cross-geographical teams and projects + Led projects that leverage Digital/ Data as edges + Worked in the Frontline (e.g. Frontline Marketing) + Led and developed teams directly + Advanced business. Commercial acumen (RGM experience is nice to have). + Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership. **Skills:** Media Planning; Leadership; Portfolio Management; Brand Strategy; Creative Process; Consumer Segmentation; Analytical Thinking; Quantitative Research; Digital Media Strategy; Competitive Assessments; Marketing Strategies; Life Cycle Management (Inactive); SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Management; Brand Architecture; Channel Management Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.