(senior) digital marketing specialist
Danaher
WeChat & Social Media Operations
Independently manage and maintain multiple official WeChat accounts, including content planning, creation, publishing, and analyticsCollaborate with cross-functional and agency teams to align messaging and visuals across platformsMonitor trends and explore emerging channels (e.g., Bilibili, Zhihu, LinkedIn) that support strategic communication goalsMedia Communications & Digital PR
Draft and coordinate press releases, bylined articles, and media coverage for brand and product campaignsSupport media outreach and maintain positive relationships with trade media and KOLsPlan and execute digital publicity for online product launches, seminars, and interviewsContent Development
Write and adapt high-quality marketing content including social posts, event scripts, emails, and ad copyEnsure consistency in messaging, tone, and branding across all materialsWork with global and local teams to localize and refine campaign assets for China marketOnline Event Execution
Coordinate online marketing events such as product launches, webinars, and virtual forumsWork closely with vendors, internal stakeholders, and speakers to ensure event quality and smooth deliverySupport promotional activities before, during, and after the eventCross-Channel Campaign Support
Contribute to digital campaign strategy across social media, SEM, media buy, and email channelsTrack performance metrics and generate actionable insights to improve ROIProvide digital marketing support for exhibitions, major conferences, and integrated promotionsJoin our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Confirmar seu email: Enviar Email
Todos os Empregos de Danaher