The Senior Digital Marketing Specialist is responsible for managing the company’s digital demand generation strategy and executing digital components of integrated campaigns driving increased pipeline, revenue growth and brand awareness. This role is also responsible for the strategic management and execution of the company’s online marketing initiatives to support demand generation and brand awareness, proactively leveraging innovative online techniques and programs to ensure the company is maximizing its online presence to support the achievement of strategic initiatives. Working cross-functionally across marketing, this individual will create and execute digital marketing strategies that accelerate sales growth by defining digital marketing campaigns targeted at prospective and current customers. This role requires strong strategic leadership, communication, and organizational skills, combined with the capacity to develop and implement effective digital marketing initiatives, working independently with minimal supervision. Essential Duties & Responsibilities Develop, implement, and execute digital marketing strategies and tactics to drive demand generation and optimize funnel metrics for higher conversion rates. Leverage paid advertising platforms, such as Google Ads, Microsoft Ads, LinkedIn Ads, and Rollworks, to target relevant audiences and maximize campaign performance. Manage the strategy and setup of all digital campaign elements, measuring and optimizing our paid digital tactics using vendor-specific dashboards, and analytics reports. Direct optimization actions cross-functionally, including copy & messaging, creative, audience targeting, ads, landing pages, A/B tests, etc. Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines. Analyze web metrics to continuously adjust and maximize demand generation from the website. Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic. Continuously monitor campaign performance, creating and executing regular reports, analyzing ROI, and recommending data-driven optimizations to improve performance. Produce regular weekly and monthly reports, dashboards, and analyses focused on achieving revenue goals, pipeline, awareness, and market perception tracking leads, conversion, ROI, and opportunities. Work cross-functionally and collaborate with the Marketing Operations Manager and other key stakeholders to leverage marketing automation and CRM tools to measure, track and analyze marketing programs and performance Stay up to date with industry trends and emerging digital marketing technologies, suggesting innovative approaches to enhance our marketing efforts.