**Your role:** + Leading end‑to‑end analysis across paid media (search, display, social), SEO, email, and on‑site behavior to surface what’s driving engagement and conversions. Translating channel‑level findings into cohesive funnel insights that marketers can act on. + Owning GA4 and performance dashboards, ensuring tracking reflects accurate engagement, attribution, and conversion trends. Defining and enforcing tagging/UTM conventions and QA data pipelines to maintain trust in metrics. + Evaluating campaigns by channel, creative, audience, and timing to identify lift drivers and waste. Converting insights into recommendations on targeting, bidding strategies, budgets, and content alignment for continuous improvement. + Partnering with content, SEO, media agencies, and internal stakeholders to monitor spend, reach, and engagement and to prioritize high‑impact opportunities. Working with marketing ops and UX to diagnose drop‑offs and remove friction along the path to conversion. + Designing experiments, setting KPIs, and specifying tagging requirements to measure impact with statistical rigor. Conducting exploratory analyses to surface high‑performing audiences and formats while serving as the digital data SME for marketers and the analytics team. **You're the right fit if:** + You’ve acquired 7+ years in digital marketing analytics in a B2B or healthcare setting. + Your skills include: + Deep hands-on experience with tools like Google Analytics 4, Adobe Analytics or similar analytics tools (required). SEMrush, and media platforms i.e. Google Ads, LinkedIn, etc. (preferred). + Strong understanding of digital channel KPIs (CTR, CPL, bounce rate, time on site, etc.) and user journey metrics. + Proficiency in dashboarding tools (e.g., Tableau, Power BI), Excel, and basic SQL (preferred). + You have a bachelors or masters degree in Marketing, Digital Marketing, Data Analytics, Business Intelligence, Consumer Behavior or equivalent. + You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position. + You’re an excellent communicator, collaborative and have a team-oriented mindset. You are detail-oriented, autonomous, and able to translate technical data into meaningful business insight. **How we work together** We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. This is an office role. **About Philips** We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others. + Learn more about our business. + Discover our rich and exciting history. + Learn more about our purpose. + Learn more about our culture. **Philips Transparency Details** The pay range for this position in MA is $136,000 to $216,000. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity. In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here. At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case. **Additional Information** US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future. Company relocation benefits **will not** be provided for this position. For this position, you must reside in **or** within commuting distance to **Cambridge, MA.** **\#ConnectedCare** It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws. As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Equal Employment and Opportunity Employer/Disabled/Veteran