Welcome page Returning Candidate? Log back in! Senior Digital & Campaign Strategy Marketing Manager Job Locations US-KY-LOUISVILLE ID 2026-187827 Line of Business PharMerica Position Type Full-Time Our Company

PharMerica

Overview

The Senior Digital & Campaign Strategy Marketing Manager is responsible for leading the strategy, execution, and optimization of integrated marketing campaigns and digital channels, including paid media, website ownership, social media (handles and editorial), and webinars. This role serves as the connective tissue between campaign strategy and channel execution, ensuring consistent, high-performing experiences across the full digital ecosystem.

 

Reporting to the Director of Marketing Strategy & Creative Experiences, this role partners closely with creative, content, analytics, and cross-functional teams to deliver campaigns that drive awareness, engagement, and measurable business impact.

 

Schedule: Monday - Friday, hours per business needs

 

Benefits and perks for You!    

Medical, Dental, Vision insurance   Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)   Tuition discounts & reimbursement   401(k) Company Paid Time Off* Shift Differential DailyPayPet InsuranceEmployee wellness and discount programs 

 

*Benefits may vary by employment status   

Responsibilities Leads the development and execution of integrated campaign strategies aligned to brand and business objectivesTranslates campaign goals into clear channel plans across paid, owned, and earned digital touchpointsPartners with creative and channel teams to ensure campaigns are cohesive, on-brand, and audience-centricOwns campaign timelines, briefs, and performance reportingOwns the strategy, execution, and optimization of paid digital media (e.g., search, social, display, and other performance channels)Manages budgets, targeting, testing, and optimization to maximize ROI and campaign effectivenessPartners with internal teams or agencies to continuously improve performance through data-driven insightsServes as the primary owner of the website and campaign landing pages, ensuring content, UX, and performance support marketing goalsPartners with digital, UX, and analytics teams to optimize journeys, conversion paths, and user experienceMaintains content governance, prioritization, and continuous improvement roadmap for web propertiesOwns the organization’s social media presence, including platform strategy, channel management, and editorial planningLeads social content strategy in partnership with creative and content teams to support campaigns, brand storytelling, and engagement goalsEnsures consistent voice, messaging, and brand expression across all social platformsLeads strategy and execution for webinars and virtual programs as part of the broader campaign mixPartners with subject matter experts, creative teams, and channel owners to drive attendance and engagementMeasures and optimizes webinar performance and downstream impactDefines KPIs and success metrics for campaigns and digital channelsAnalyzes performance data to generate insights and recommendationsUses learnings to refine strategies, improve execution, and inform future planning Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field7+ years of experience in digital marketing, campaign strategy, or integrated marketing rolesProven experience owning campaign strategy and execution across paid media, web, social, and digital programsStrong understanding of digital performance metrics, analytics, and optimization best practicesExperience managing complex projects with multiple stakeholders and timelinesExcellent communication, collaboration, and presentation skillsHealth care experience required About our Line of Business PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com. Follow us on Facebook, Twitter, and LinkedIn.