**Introduction** At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. **Your role and responsibilities** Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance and create more demand? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results? You will get exposure to all aspects of marketing and demand, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics. In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance. Your responsibilities will include, but aren’t limited to: • Perform quantitative analyses to evaluate the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers • Utilize proprietary and external data to understand IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey • Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness • Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses • Communicate insights to team members, other marketing groups, and IBM leadership **Required technical and professional expertise** • 2+ years relevant work experience, including experience in a data-driven technology business or company with a sophisticated data stack • Technically skilled to work with complex datasets using SQL/R/Python or other query tools to process and analyze data • Experience with Cognos / Tableau / Dundas or other data visualization tools to facilitate flexible analysis of business performance and associated root causes • Deep critical thinking skills and curiosity to pursue open-ended problems via data • Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership • Business acumen with the ability to develop data-driven business recommendations • Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines **Preferred technical and professional experience** · Solid understanding of statistics and other data science techniques a plus IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.