General Role

• The senior CRM executive is an individual contributor and will play a key role in CRM function by supporting online and offline channels in the development of building long-term customer relationship. This role should be energized by expertise in CRM and needs to have strong communication skills and initiative-driven spirit.

Major responsibilities:

• Plan for a comprehensive client activation calendar, tracking client engagement and performance metrics.

• Responsible for strategic client targeting of events, VIP gift and digital client activation to drive qualitative client engagement for both online and offline clients.

• Responsible for CRM analysis on client development and leverage in-depth findings to optimize targeting strategy based on the deep understanding of our customers and store needs.

• Work with cross-functional department on event management to drive event engagement and continuously optimize event engagement system for better user experience and client experience.

• Design and handle day-to-day operations of CRM programs in terms of execution of client communication for activation & loyalty.

Requirements & Capabilities:

• Bachelor’s Degree or above

• 5+ years of experience in luxury / fashion industry, specialized in CRM (Retail CRM), digital marketing/WeChat expertise and eCRM experience is preferred.

• Strong interpersonal skills, able to collaborate with multiple stakeholders, cross-functional teams to organize multiple projects with great attention to details.

• Strong sense of ownership and accountability, self-driven initiative and willing to learn and grow with the development and influence.

• Fluent in oral and written English. Excellent writing, editing and proof-reading skills in both English and Mandarin is a plus.

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