**This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.** At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The senior content writer is responsible for developing compelling digital content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages on our web and app platforms. This person collaborates closely with the marketing and product teams as well as copywriters, editors, designers, producers, and studio leads. **Primary** **r** **esponsibilities** • Create marketing copy for ecommerce/digital landing pages, banners, and ads. • Follow brand copy best practices and advocate based on understanding of digital audience behaviors and needs. • Apply experience/understanding of SEO/UX/UI writing to the proper channels. • Gain understanding of target audiences, industry, and competitors to understand pain points, trends, and opportunities to differentiate content from the competition. • Think outside the box to innovate the content and user experience while maintaining brand consistency. • Concept, pitch, and implement ideas for both process improvement and content application. • Grow and leverage a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects. • Work cross-functionally with multiple business units to implement feedback while still maintaining the integrity of copy team and brand standards. • Collaborate with fellow copywriters and copy editors with a growth mindset. • Prioritize and manage multiple projects concurrently. **Core** **c** **ompetencies &** **requirements** • Bachelor’s degree in English, marketing, communications, advertising, or similar. • Minimum of three years’ experience in digital copywriting (web content/ecommerce preferred). • Able to share portfolio or digital writing samples that exhibit relevant experience. • Previous experience working in a fast-paced environment with a high level of collaboration with other roles. • Experience writing for brand-specific campaigns for B2B and/or B2C audiences. • Knowledgeable in digital marketing fundamentals and industry standards. • Solutions-orientated thinker that can simplify detailed, jargon-heavy copy quickly and accurately to be applied for marketing purposes. • Deadline-driven with an affinity for process who can proactively anticipate needs, problems, and opportunities. • Experience with Chicago Manual of Style. • Experience with Workfront (or similar PMS). • Comfortable working on both production and creative tasks. • Experience either driving process improvement or working in an affected area. Our **Senior Content Writer** earns between $87,200 - $130,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage  + 401(k) plan  + Tuition reimbursement program  + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  + Paid Parental Leave  + Paid Caregiver Leave  + Additional sick leave beyond what state and local law require may be available but is unprotected  + Adoption Reimbursement  + Disability Benefits (short term and long term)  + Life and Accidental Death Insurance  + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  + Employee Assistance Programs (EAP)  + Extensive employee wellness programs  + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, + AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today! **Weekly Hours:** 40 **Time Type:** Regular **Location:** Bothell, Washington, Dallas, Texas, El Segundo, California, USA:GA:Atlanta / 1055 Lenox Park Blvd Ne - Adm:1055 Lenox Park Blvd Ne **Salary Range:** $85,700.00 - $144,000.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status