**Job Description:** **This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.** At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The **senior content writer** is responsible for developing compelling, data-driven content that engages readers, optimizes user experiences, drives conversions, and communicates competitive advantages to our web and app business and consumer audiences. This person collaborates closely with the marketing and product teams as well as copywriters, editors, designers, producers, and studio leads. **Primary responsibilities** + Writes copy for landing pages, banners, and ads and curates learn-page articles using SEO principles to improve website visibility and ranking. + Follows copywriting best practices and understands audience behaviors and needs. + Researches target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition. + Thinks innovatively and out-of-the-box while maintaining brand consistency; concepts, pitches, and implements ideas. + Grows and leverages a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects. + Updates content to meet established tone, style standards, and business requirements. + Works closely with brand and legal teams implementing feedback as needed. + Collaborates with fellow copywriters and copy editors to elevate the quality of work. + Successfully prioritizes and manages multiple projects concurrently. **Core competencies & requirements** + Bachelor’s degree in English, marketing, communications, advertising, or similar. + Five+ years’ experience copywriting for digital marketing (web content preferred). + Portfolio featuring digital marketing copy (customer journeys, learn articles, landing pages, hero banners, ads, etc.). + Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding. + Adept at developing copy that works in harmony with design to deliver a cohesive message. + Experience writing for brand-specific campaigns for business and/or consumer audiences. + Knowledgeable in digital marketing fundamentals and industry standards. + Excellent communicator who is solutions-oriented with strong diplomacy skills. + Critical thinker who is detail-oriented and executes work quickly and accurately. + Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities. + Proficient in Chicago Manual of Style. + Experience with Workfront (or similar PMS) a plus. Our **Senior Content Writer** earns between $87,200 - $130,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage  + 401(k) plan  + Tuition reimbursement program  + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  + Paid Parental Leave  + Paid Caregiver Leave  + Additional sick leave beyond what state and local law require may be available but is unprotected  + Adoption Reimbursement  + Disability Benefits (short term and long term)  + Life and Accidental Death Insurance  + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  + Employee Assistance Programs (EAP)  + Extensive employee wellness programs  + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, + AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today! **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $77,800.00 - $130,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status