**POSITION SUMMARY** As a Senior Consumer & Marketplace Insights (CMI) Manager, you are a strategic partner to cross-functional teams, driving consumer-centric decision-making through advanced analytics, actionable insights, and thought leadership. You lead the development of market intelligence capabilities and foster a culture of learning and growth within the team. **MAIN DUTIES** **- Strategic Insight Partnership & Business Impact:** + Act as a strategic thought partner to Business Units, Trade Marketing and Commercial teams, translating insights into commercial strategies. + Identify and size growth drivers, white space opportunities, and demand spaces aligned with brand and category vision. **- Consumer Understanding & Insight Generation:** + Lead the integration of multiple data sources (quantitative, qualitative, digital, behavioral) to uncover deep consumer motivations and cultural context. + Own the synthesis of insights from consumers, categories, shoppers and channels to guide and evolve portfolio thinking, market development strategy and marketing mix solution anchoring on human and data centricity. **- Brand Performance & Building & Communication:** + Data-led and consumer-centric analysis on monthly share performance for course correction to meet FY value gap target + Partner with brand teams to embed consumer-centric thinking across the brand planning cycle. + Support the development and validation of "Big Ideas" and communication territories. + Evaluate campaign effectiveness and provide optimization recommendations. **- Innovation & Renovation:** + Drive consumer-led innovation by embedding insights throughout the Idea-to-Launch (I2L) process. + Lead product testing (e.g., Good Taste methodology) to ensure product superiority. + Deliver actionable recommendations within standard lead times. **- Advanced Analytics & Tools & Solution Champion:** + Apply advanced techniques to drive better impact on business via data harmonization & visualization & efficiency. Deeper consumer and market foresight. + Lead the Analytics to address business objective on Growth, Target setting, Share forecast, Pack price architecture + Leverage AI-driven platforms (e.g., Social Listening, Stravito, internal dashboards) to identify emerging trends and translate them into strategic opportunities. **- Research Excellence & Capability Building & Team Coach:** + Design and manage research projects with rigor and agility, aligned with Nestlé’s standards. + Manage insights partners to strengthen collaboration for stronger impact on business. + Build insight capabilities across teams through coaching and best practice sharing. + Actively coach and mentor junior CMI team members to build analytical, storytelling, and stakeholder engagement capabilities. **REQUIREMENTS:** **Education & Experience** + Bachelor’s degree required. + 7–15 years of experience in market research within Nestlé or equivalent FMCG companies, research partners, and proven experience managing direct reports. **Technical Expertise** + Strong knowledge of retail audit and/or consumer panel methodologies. + In-depth understanding of Market, Consumer, and Shopper research methodologies. + Expertise in tracking methodologies, including: Retail Audit, Consumer Panel, Brand Health Tracking,... + Ability to integrate data from multiple sources to create insightful, actionable stories. + Familiarity with Nestlé Integrated Commercial Planning Process. + Proficiency in methodologies for mining insights and data visualization. + Experience in deriving observations from consumer immersion. **Core Skills** + Research brief development. + Project management and planning. + Budget planning and cost control. + Strong negotiation skills.