Be a part of a revolutionary change
At PMI, we’ve made an extraordinarily bold decision. We are redefining our business model and building a future with a clear purpose – to completely transform the categories in which we operate and to create sustainable, innovative, and better alternatives for adult consumers.
With transformation comes opportunity. This is your chance to become a leader who invents strategy, steers a regional cluster, and drives a dynamic category in Southeast Europe.
As a Senior Category Manager SEE, your role is to set the category’s strategic direction across various markets. You will make sure the global vision becomes relevant, and balanced locally. You will work at the intersection of strategy, brand building, category development, market expertise, and cross‑functional orchestration.
Yours day to day:
Category Strategy & Market Shaping
Lead the definition and implementation of the category’s strategic vision for the SEE cluster, including portfolio and pricing strategies, as well as 18‑month development plans.Translate global and regional guidelines into a clear cluster roadmap of initiatives that accelerate growth and strengthen the category’s position.Identify growth opportunities: new segments, consumer needs, market gaps, and opportunities for local adaptations.Brand & Consumer Experience Leadership
Create strong, emotionally relevant brand and category narratives fully aligned with global platforms.Lead communication and activation platforms at the cluster level—from content and campaigns to community engagement and omnichannel experience.Ensure consistent execution across all touchpoints through collaboration with digital, trade, brand engagement, and retail teams.Cluster Market Support
Develop a deep understanding of each market’s business dynamics, consumer journey, competitive landscape, and regulatory context.Co‑create category plans with local teams, balancing the cluster framework with local specificities.Represent the SEE cluster in regional and global functions, ensuring that local priorities are reflected in global decisions.Cross‑Functional Leadership & Stakeholder Influence
Align commercial, financial, operational, and legal functions to ensure high‑quality and fully compliant execution of category strategies.Build positive relationships between markets and across cross‑functional teams within the cluster and broader region.Inspire and influence decision‑makers to support initiatives that move the category forward.People Leadership
Lead and develop the team through clear communication, active feedback, mentorship, and fostering a safe and inclusive environment.Shape a culture where innovation, accountability, and open dialogue are expected and encouraged.Agency & External Partner Management
Manage external agencies, including creative, PR, event, and deployment partners.Ensure all initiatives are executed with high quality, on time, and in accordance with brand and category standards.Consumer Insights & Decision‑Making Excellence
Orchestrate the collection and interpretation of insights, trend analysis, and reporting within the category.Transform complex data into clear recommendations, strong business decisions, and timely pivots.
Who we’re looking for
We are seeking a strategic, analytical, and influential leader with experience leading categories, brand strategies, or commercial functions in complex, multi‑market environments.
Ideally, you have:
A minimum of 6+ years of professional experience in commercial functions, including team leadership and accountability for strategy and results.A degree in business, marketing, economics, or a related field (MBA is an advantage).Proven capabilities in category/brand strategy, portfolio management, narrative development, and leading complex initiatives.A strong analytical mindset and the ability to translate insights into action.Experience working with multiple functions and markets; strong influence and ease in stakeholder management.Excellent communication, presentation, and negotiation skills.Fluency in English and Serbian.A valid driver’s license.What we offer
This is not just a job — it is an opportunity to influence the development of a category that is transforming an entire industry. You will be part of a critical transformation, with the opportunity to shape strategy across multiple markets, influence global decisions, and lead initiatives that have significant impact.
If you’re ready to lead change, innovate, shape, and transform — join us on this ambitious journey.
Philip Morris International is an equal opportunity employer.
We are committed to creating an inclusive and diverse working environment and we encourage applications from all qualified individuals. If you require any support or accommodation during the application process, please let us know.