Objective:

This position is responsible for ensuring optimal brand positioning through strategic product assortment aligned with the target customer profile, and to achieve gross margin objectives while maintaining a healthy sell-through rate of 60%.

Key Responsibility:

Product Range:

Develop and execute brand strategies aligned with target customer profiles and market positioning Plan category-wise assortment based on performance analysis, market trends, and future potential Define seasonal buying strategies using historical data and merchandising insights Conduct store grading based on geographic, economic, and brand alignment factors (e.g., elite vs. value-focused stores) Formulate seasonal procurement strategies considering previous product performance Develop pricing strategies based on perceptual value, competitive intelligence, and margin goals Coordinate directly with brand principals to procure merchandise

Order Management:

Place procurement orders in line with the purchase plan to ensure timely deliveries as per service level agreements  Monitor in-transit stock from suppliers to warehouse to ensure uninterrupted product flow

Vendor Management:

Establish and sustain long-term relationships with suppliers to ensure fair deals Ensure on-time delivery of products and adhere to compliance with the contracts of purchase

Store Management:

Conduct regular store visits to monitor product presentation and assess category performance Visit competitor outlets to gather market intelligence and trend inspirations Monitor stock cover levels and ensure purchases are planned within allocated budgets Train and support store teams to gather customer feedback and enhance product sell-through

Market and Competitor Awareness

Stay informed about regional and global retail and fashion trends Track competitor activities, pricing strategies, and product positioning

Key Performance Indicators:

Quantitative KPI

Gross margin target  Sell through target  Exclusive and NOS Business Week of cover for particular category Stock Ageing and Stock Turn Trend/Buy presentation Product training

Qualitative KPI 

Understand market trend  Able to grasp business requirement Influence brand to customize requirement

Desired Experience:

Bachelor’s degree in Fashion, Retail, or Business Management from a recognized institution, preferably from a reputed fashion institute 2-5 years of relevant experience in retail buying, with proven exposure to fashion or lifestyle categories Strong command of MS Excel and PowerPoint, with hands-on experience in data analysis, forecasting, and trend evaluation In-depth knowledge of product strategy, vendor management, range planning, pricing, and consumer behavior within retail markets.