**We are Generac, a leading energy technology company committed to powering a smarter world.** Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As a **Senior Brand Marketing Manager** on the Residential Marketing Team at Generac, you will play a pivotal role in building the equity of the Generac brand among homeowner and driving demand for homes standby generators. You will be responsible for leading integrated brand marketing strategies that connect with consumers through compelling storytelling, impactful campaigns, and thoughtful brand management. You will collaborate cross-functionally to ensure seamless execution of brand initiatives, bringing to life a consistent, consumer-centric brand experience across channels and touchpoints. **Key Responsibilities:** **Integrated Brand Marketing Strategy & Execution** + Lead the development and execution of integrated brand marketing strategies for Home Standby. Align messaging, content, and creative across campaigns and channels. + Orchestrate integrated campaign execution across internal teams and agency partners, ensuring consistent and effective brand storytelling. + Own the Home Standby Integrated Marketing Calendar to drive visibility, coordination, and consistent execution across touchpoints. + Develop and lead brand content strategy in partnership, ensuring relevance and impact across the consumer journey. + Test, learn, and scale new methods of reaching and engaging consumers, including partnerships and sponsorships. **Consumer Insights & Brand Strategy** + Partner with the Insights & Analytics team to build learning plans and cultivate consumer insights. + Translate insights into actionable, consumer-centric brand strategies and messaging. + Monitor cultural, category, and competitor trends to inform brand positioning and integrated marketing plans. **Brand Management** + Act as a brand steward, maintaining brand consistency, tone, and identity across all marketing activities. + Manage the brand marketing budget and KPIs, including planning, forecasting, and optimization against brand goals. **Minimum Qualifications:** + Bachelor’s degree in marketing, Business, or a related field + 5-10 years' work experience with proven capabilities in brand marketing, including experience with paid media + 2 years of management level experience **Preferred Qualifications:** + Masters in Business Administration **Knowledge, Skills and Abilities:** + Strong analytical skills with the ability to interpret data and market trends + Excellent written and verbal communication skills + Ability to collaborate effectively with cross-functional teams + In-depth understanding of marketing principles, industry trends, and best practices + Results-oriented with the ability to thrive in a fast-paced environment **Physical Demands** : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. _“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”_ Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.