Job Description **JOB SUMMARY** • Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam for Nutrition • Be expected to play a leadership role in HCP and Consumer marketing areas • To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products. • To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share. **MAIN RESPONSIBILITIES** **HCP marketing** + Prepare HCP marketing materials related nutrition by ensuring timely translation of global/approved materials used to Vietnamese language. + Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators. + Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness. + Help facilitate team to understand therapeutic areas and opportunities for Nutrition and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels. + Develop annual medical marketing and education plan which is aligned with marketing strategies and plan. + Act as medical and product consultant to sales and marketing team. + Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs + Ensure quarterly product knowledge training, refreshment and testing for the sales team **Consumer** **/Patient** **marketing** + Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals + Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary. + Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints + Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam **Other** + Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging. + Maintain and monitor a marketing measurement framework that covers all aspects of marketing + Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles + Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels **MINIMUM BACKGROUND/ EXPERIENCE REQUIRED** **_Work_** **_Experience_** _Experience -_ 6-8 years _Experience Details_ + Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus + Experience in consumer marketing and/ or medical marketing experience in MNC + Digital marketing experience + Data analysis, project management **_CORE Skills Required_** _Behavioral / Leadership Skill_ _(_ _Competencies required for role)_ + Good presentation skills and oral communication skills· + Proactive in problem resolving and a team player + Self-motivated, creative and well organized _Language Skill_ _(any specific language required)_ + Good command of English _Computer Skill_ _(any specific Computer Skill required)_ + MS Office **_Education_** + Bachelor degree An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com