About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Diabetes

We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

JOB SUMMARY

• Lead the execution for all marketing activities related to HCPs and consumers in Vietnam for FreeStyle Libre

• Be expected to play a leadership role in HCP and Consumer marketing areas

• To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.

• To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.

MAIN RESPONSIBILITIES

HCP marketing

Prepare HCP marketing materials related to FreeStyle Libre by ensuring timely translation of global/approved materials used to Vietnamese language.Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with endocrinologists, diabetologists and diabetic nurse educators.Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.Help facilitate team to understand therapeutic areas and opportunities for ADC existing and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels.Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.Act as medical and product consultant to sales and marketing team.Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needsEnsure quarterly product knowledge training, refreshment and testing for the sales team

Consumer marketing

Design and seek endorsement for an effective consumer marketing plan that will achieve affiliate goalsUnderstand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpointsMaintain an update an end to end customer journey map with key touchpoints and channels identifiedPartner with local agencies to develop an effective media and channel planDrive local e-commerce sales by working with appointed e-commerce parties of ANI Vietnam and development of CRM activitiesLocalize and execute O2O consumer marketing engagements based on global / regional guidance / assets for Vietnam

Other

Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.Maintain and monitor a marketing measurement framework that covers all aspects of marketingPrepare and align quarterly marketing updates that can be rolled up and presented as part of financial cyclesAdopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Experience - 6-8 years

Experience Details

Working experience in OTC or Medical Device or FMCG market is preferred; strong medical and clinical background or experience on diabetes care/insulin will be a plusExperience in consumer marketing and/ or medical marketing experience in MNCE-Commerce experience in Vietnam highly desirable

CORE Skills Required

Behavioral / Leadership Skill

Good presentation skills and oral communication skills·Proactive in problem resolving and a team playerSelf-motivated, creative and well organized

Language Skill

Good command of English  

Computer Skill

MS Office

Education

Bachelor DegreeMBA or marketing management from a reputable university would be an advantage