Senior Brand Manager (Ethical), Nutrition
Abbott
**Primary Objective:**
+ Lead assigned projects, track performance and periodically report to supervisor. Provide commentaries, recommendations and corrective action plans if necessary to achieve business goals.
+ Support and co-lead brand plan to achieve business objectives.
+ Flawless execution according to company direction in your area of responsibility.
**Major Responsibilities:**
• Marketing
+ Prepare and develop marketing objectives, strategies, advertising and promotion and ensure flawless execution.
+ Analyzes and defines customers and market requirements and trends. Analyze and report market intelligence in a correct and timely manner.
+ Develop ETH and Consumer materials that align with brand objective.
+ Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs.
+ Co-lead digital plan and CRM projects to achieve brand objectives.
• Execution
+ Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
+ Achieve sales, margin and market share annual goals for the assigned products.
+ Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
+ Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
+ Review complaints and suggestions relating to assigned products.
+ Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
+ Manage A&P and ensure the budget is spent per agreed plan.
+ Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives.
**Key Qualifications:**
+ **Degree in Science/Pharmacy/Medical/Business Administration or Appropriate tertiary qualification.**
+ **Strong sales and marketing track record** with experience in pharmaceuticals, healthcare, or FMCG, along with strategic thinking and high emotional intelligence.
+ Sound understanding or qualifications in marketing related principles.
+ Strong communication skills
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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