Bangkok, THA
11 days ago
Senior Brand Manager (Ethical), Nutrition
**Primary Objective:** + Lead assigned projects, track performance and periodically report to supervisor. Provide commentaries, recommendations and corrective action plans if necessary to achieve business goals. + Support and co-lead brand plan to achieve business objectives. + Flawless execution according to company direction in your area of responsibility. **Major Responsibilities:** • Marketing + Prepare and develop marketing objectives, strategies, advertising and promotion and ensure flawless execution. + Analyzes and defines customers and market requirements and trends. Analyze and report market intelligence in a correct and timely manner. + Develop ETH and Consumer materials that align with brand objective. + Improve both consumer and ETH brand funnel to build a healthy brand among consumers and HCPs. + Co-lead digital plan and CRM projects to achieve brand objectives. • Execution + Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis. + Achieve sales, margin and market share annual goals for the assigned products. + Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives. + Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force. + Review complaints and suggestions relating to assigned products. + Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards. + Manage A&P and ensure the budget is spent per agreed plan. + Execute a plan to drive NU recruitment in both consumer and ETH channels base on objectives. **Key Qualifications:** + **Degree in Science/Pharmacy/Medical/Business Administration or Appropriate tertiary qualification.** + **Strong sales and marketing track record** with experience in pharmaceuticals, healthcare, or FMCG, along with strategic thinking and high emotional intelligence. + Sound understanding or qualifications in marketing related principles. + Strong communication skills An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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