Senior Manager – Brand (Dermacy & Botanicals Category)

Location: Ghitorni, Delhi | Experience: 15+ years | Age: Up to 40 years  

 

About the Role:

A fast-growing personal care company is looking for a Senior Manager – Brand (Dermacy & Botanicals Category)to lead its premium skincare and wellness brands rooted in science, sustainability, and innovation. The role calls for a strategic marketer who can build meaningful brand narratives and deliver strong business impact.  

 

Key Responsibilities:

- Conduct conceptual mapping and consumer research to identify market gaps and key opportunities.  

- Define and execute the brand’s ethos, architecture, and communication strategy.  

- Develop creative campaigns, packaging identity, and go-to-market plans.  

- Collaborate with external partners including creative, media, and PR agencies to ensure brand excellence.  

- Oversee marketing initiatives across ATL and BTL channels, with a strong retail focus.  

- Measure marketing effectiveness, ensuring alignment with objectives and KPIs.  

- Lead, mentor, and drive the brand team towards strategic and creative excellence.  

- Stay attuned to emerging skincare, wellness, and sustainability trends.  

 

Requirements:

- 15+ years of experience in the **beauty, skincare, personal care, or retail sector.  

- Strong understanding of consumer psychology and brand positioning in premium categories.  

- Proven ability to blend creativity, strategy, and execution.