Key Responsibilities:

- Map market trends and consumer insights to uncover opportunities in the makeup landscape.  

- Conduct in-depth research to guide brand positioning and differentiation.  

- Define and lead brand vision, mission, and strategy across all touchpoints.  

- Partner with creative, media, and PR agencies to execute bold and consistent brand communication.  

- Drive creative development in packaging, product identity, and campaign design.  

- Execute high-impact ATL and BTL marketing initiatives, ensuring in-store excellence.  

- Track and assess campaign performance to optimize ROI and KPIs.  

- Mentor and inspire the team to deliver exceptional outcomes.  

- Stay ahead of beauty and makeup trends to drive brand innovation.  

 

Requirements:

- Minimum 15 years of experience in the **beauty, cosmetics, or retail industry**.  

- Strategic thinker with creative flair and strong leadership skills.  

- Deep understanding of consumer behavior and competitive landscapes.  

 

Join a forward-thinking brand shaping the next chapter of makeup innovation.