Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Scope

Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.

Main Responsibilities

Business & Financial Acumen

Support the Business Unit Manager in Brand Financial processes:

Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range Plan

Analysis to Insights

Responsible for:

Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collection

Customer Strategy

Lead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager

Marketing Mix Optimization

Ensure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives

Effective Engagement

Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materialsCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field team

Internal & External Stakeholder Alignment

Leverage on strong relationships with international and local internal StakeholdersDemonstrate a comprehensive understanding of the external Stakeholders’ needs and behaviors through in-field effective presence with the ability to create and maintain solid relationships
Qualifications

Skills and Experience:

Degree level education (or equivalent), preferably Life Sciences or EconomicsMinimum 5 years of relevant experience with proven track record of success within Biotech/PharmaStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentProject Management skillsLocal and international mobilityEnglish language proficiency verbally and in writing

Preferred

Experience in hematology/oncology or highly specialized Therapeutic Areas   In-Field ExperiencePrior experience of Product launch management
Additional Information

Main Stakeholders

External: Health Care Professionals, Key Opinion Leaders, Agencies (MR, PR, Digital)Internal: Brand Team, In-Field team, Supportive Functions, Area and Global Commercial, Affiliate Management Team

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html