Job Profile: Brand Executive/Senior Brand Executive - Knorr (Brand Building) [Designation may vary based on fitment]
Work Location: Mumbai HO
Function/BU: Foods, Marketing
About Knorr
HUL Foods' business is placing a big bet on Knorr to drive double-digit growth for the future. We are in the midst of portfolio transformation and are going beyond soups in a big way. We have entered the future-fit and growing categories of International Sauces & Korean Noodles, and we plan to scale this up in the coming years. Our vision is to transform from a primarily soup play to scratch cooking by building an international cuisine space in India. We have started investing in portfolio transformation and expanding into high-margin and high-growth spaces. We are also aggressively driving a premiumization agenda to cater to the growing affluence of India Alpha and will be entering new segments like RTEs and seasonings.
Role Description
Lead all social-first demand generation efforts, with a strong focus on building and scaling community engagement modelsCollaborate closely with creative, media, and influencer agencies to unlock innovative ideas and platforms to fuel brand growthBuild and execute a performance-focused content strategy that drives measurable impact across all consumer touchpointsDriving cross-functional teams for network delivery, including but not limited to price changes, new SKU launches, product improvements, etc. (Cross-functional = SC, Finance, R&D, and Sales)Analyse internal and external data to identify issues/opportunities and actions upon themOperational excellence to ensure Knorr product availability across channels by analysing supply gaps and finding timely solutionsManage end-to-end asset creation (TV, Print, POSM & Digital) & project management processes
Key Skills: